<p>Are you a developer that’s tired of expensive or uninspiring marketing software? <strong><a href="https://dma.aesirx.io/blog/aesirx-dma-open-source-automation-tool-for-developers-with-mvvm-pattern" target="_blank" rel="noopener">AesirX DMA is an Open Source digital marketing automation tool</a></strong> for developers and all marketers with tons of features and benefits to improve productivity with workflow automation. This article provides all the information you need to install and start using AesirX DMA.&nbsp;</p>
<h2>Benefits of AesirX DMA for Developers</h2>
<ul>
<li><strong>Free Open Source Software</strong> - not generic or commercialized.</li>
</ul>
<ul>
<li><strong>Model–View–ViewModel (MVVM)</strong> - supports the clear separation of an application's business and presentation logic from its user interface (UI).</li>
</ul>
<ul>
<li><strong>GitHub public community repository</strong> - the ultimate tool for collaboration.</li>
</ul>
<ul>
<li><strong>Easy deployment</strong> - install in around 15 minutes or less (depending on your skills). A step-by-step install guide is available.</li>
</ul>
<ul>
<li><strong>Multiple cloud solutions</strong> - Azure Cloud / AWS Hosting / Google Cloud deployable.</li>
</ul>
<ul>
<li><strong>Unlimited frontend customization (PWA)</strong> - fully customizable frontend to adapt your business workflow.</li>
</ul>
<ul>
<li><strong>Change themes</strong> - personalize AesirX DMA with an original design, match colors with any existing brand identity or tailor the theme to your client’s brand identity.</li>
</ul>
<ul>
<li><strong>New technology</strong> - developers won’t have seen customizable FOS Software quite like AesirX DMA before - it’s the latest innovation in software.</li>
</ul>
<ul>
<li><strong>Compliant technology</strong> - the first in the world that does not abuse customer data, only using first-party data, and is 100% privacy-first.</li>
</ul>
<ul>
<li><strong>Software that has longevity</strong> - releasing 10 new integrative solutions in 18 months.</li>
</ul>
<ul>
<li><strong>Simple &amp; friendly UI</strong> - not overcomplicated, easy to use, yet with all the necessary functions.</li>
</ul>
<ul>
<li><strong>25+ years experienced ‘Creator of MarTech’</strong> - <strong><a href="https://www.linkedin.com/in/ronnikc/" target="_blank" rel="noopener">AesirX DMA is created by Ronni K. Gothard Christiansen</a></strong>, previously OSM board of directors and a noteworthy leader in the MarTech industry.</li>
</ul>
<p style="text-align: center;"><img src="images/open-source-dma-for-developers-with-benefits.png" alt="open-source-dma-for-developers-with-benefits.png" width="942" height="538" /><em>Open Source DMA for Developers… with benefits</em></p>
<h2>Benefits of AesirX DMA for Developers and their clients</h2>
<h4>1. Free Social Media Automation</h4>
<p>Up to 100 posts per day across 4 channels:</p>
<ul>
<li>Facebook</li>
<li>Instagram</li>
<li>Twitter</li>
<li>LinkedIn</li>
</ul>
<p>Five more are coming very soon. See channels roadmap here: <strong><a href="https://dma.aesirx.io/channels">https://dma.aesirx.io/channels</a></strong></p>
<h4>2. Highly Functional FREEmium Version</h4>
<p>Plus 3 more cost-effective tiers and a fully customizable Enterprise-level package that can be built bespoke to requirements.</p>
<ul>
<li>‘COMMUNITY’: FREE - Open Source</li>
<li>‘STARTER’: $49</li>
<li>‘TEAM’: $99</li>
<li>‘GROWTH’: $249</li>
<li>‘ENTERPRISE’: $1000+</li>
</ul>
<p>See the different package features here: <strong><a href="https://dma.aesirx.io/#packages">https://dma.aesirx.io/#packages</a></strong></p>
<h4>3. 41 Channels</h4>
<p>Currently 5 channels, growing to 41 by the end of October 2022. Plus any integrative software of choice.<br /> <br /> Visit the Roadmap here: <strong><a href="https://dma.aesirx.io/roadmap">https://dma.aesirx.io/roadmap</a></strong></p>
<p style="text-align: center;"><em><img src="images/open-source-dma-for-developers-aesirx-dma-channels-by-q4-2022.png" alt="open-source-dma-for-developers-aesirx-dma-channels-by-q4-2022.png" width="942" height="538" />Open Source DMA for Developers - AesirX DMA Channels by Q4, 2022</em></p>
<h4>4. Free Unlimited Features</h4>
<p>There’s no limit on the following features:</p>
<ul>
<li>Profiles / Channel Category</li>
<li>Projects</li>
<li>Campaigns</li>
<li>Calendar/ Scheduling</li>
</ul>
<h4>5. 100MB Digital Asset Storage</h4>
<p>This is included for free and there is also more storage available on different packages.</p>
<p style="text-align: center;">&nbsp;<em><img src="images/how-open-source-dma-works-for-developers.png" alt="how-open-source-dma-works-for-developers.png" width="942" height="538" />How Open Source DMA works for Developers</em></p>
<h2>How it works</h2>
<p><strong>Step 1:</strong> Download the Open Source PWA package which you can self deploy and host.</p>
<p><strong>Step 2:</strong> Set up the configuration in the NPM installer and Customize as you wish.</p>
<p><strong>Step 3:</strong> Ensure that you have an active account on dma.aesirx.io with the domain name registered and the configuration correctly filled out, and then we will automate the entire delivery through our DMAaaS.</p>
<h2>Prerequisites to install AesirX DMA</h2>
<h3>NPM</h3>
<p>Just 2 prerequisites are needed to install with NPM. Before installing AesirX DMA, you only need to install GIT and download and install the node framework.</p>
<ul>
<li>Install GIT. Download at <a href="https://git-scm.com/downloads">https://git-scm.com/downloads</a></li>
<li>Download and install the node framework. Click on the URL <a href="https://nodejs.org/en/download/">https://nodejs.org/en/download/</a> and select a platform.</li>
</ul>
<h3>Shared Host</h3>
<p>Only 3 prerequisites for a computer run build. Make sure the git and node versions have been installed on your local.</p>
<ul>
<li>Install GIT. Download at <a href="https://git-scm.com/downloads">https://git-scm.com/downloads</a></li>
<li>Download and install the node framework. Click on the URL <a href="https://nodejs.org/en/download/">https://nodejs.org/en/download/</a> and select a platform.</li>
<li>Install Nginx/Apache on the server.</li>
</ul>
<p style="text-align: center;"><img src="images/developers-follow-the-link-below-for-the-install-guide.png" alt="developers-follow-the-link-below-for-the-install-guide.png" width="942" height="538" /><em>Developers: follow the link below for the Install Guide</em></p>
<h2>Install Guides</h2>
<ul>
<li>Install guide NMP: <a href="https://dma.aesirx.io/install-guide/npm">https://dma.aesirx.io/install-guide/npm</a></li>
<li>Install guide Shared Host: <a href="https://dma.aesirx.io/install-guide/shared-host">https://dma.aesirx.io/install-guide/shared-host</a></li>
<li>Install guide AWS: <a href="https://dma.aesirx.io/install-guide/aws">https://dma.aesirx.io/install-guide/aws</a></li>
<li>Install guide Azure: <a href="https://dma.aesirx.io/install-guide/azure">https://dma.aesirx.io/install-guide/azure</a></li>
</ul>
<h2>Download on GitHub</h2>
<p>Download AesirX DMA on GitHub: <a href="https://github.com/aesirxio/dma-app">https://github.com/aesirxio/dma-app</a></p>
<h2>Developers Community on Telegram</h2>
<p>Join the friendly <strong>“<a href="https://t.me/aesirxio_community" target="_blank" rel="noopener">AesirX Community</a>''</strong> on Telegram and celebrate Free Open Software together.</p>
<p><strong>Visit <a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA</a> for more information.</strong></p>

AesirX DMA: Open Source automation tool for Developers with MVVM pattern

AesirX DMA is an Open Source digital marketing automation tool for Developers with tons of features. Get all the information and links in one article

Open Source automation with MVVM for Developers

<p>Great social media marketing can catapult your organization to new heights, fostering devoted brand ambassadors and even generating leads and revenue. So when you get an opportunity to automate your marketing on social media for <strong>FREE</strong>, it not only boosts your online presence at no extra cost, but it can allow your business to operate much more efficiently.</p>
<p><a href="https://dma.aesirx.io/blog/social-media-marketing-for-free-how-to-boost-your-business-s-digital-marketing" target="_self"><img src="images/social-media-marketing-automation-explained.jpg" alt="social-media-marketing-automation-explained.jpg" width="942" height="1299" /></a></p>
<h2>Why is Social Media important for your business?</h2>
<p>For any brand or business, social media marketing is no longer an option; it’s a necessity.</p>
<p>With so many demographics participating on social networks on a global scale, it's the place to be if you want to influence, engage, and convert.</p>
<p>Here’s why:</p>
<ul>
<li>There are 4.6 billion active social media users, accounting for over 60% of the world's population.</li>
<li>People spend roughly 2.5 hours every day on social media.</li>
<li>TikTok, Instagram, and YouTube users have increased in 2022.</li>
<li>Every month, people use an average of 7.5 platforms.</li>
</ul>
<p>Social media marketing gives you the means to stand out, to rise up from the competition and succeed. Yet, the success of social media is heavily reliant on its users. Their behaviors are always evolving, and new platforms are emerging. With so many developments and channels to watch, social media managers can easily get overwhelmed.</p>
<p style="text-align: center;"><em><img src="images/social-media-is-the-place-to-be-if-you-want-to-influence-engage-and-convert.jpg" alt="social-media-is-the-place-to-be-if-you-want-to-influence-engage-and-convert.jpg" width="942" height="628" />Social Media is the place to be if you want to influence, engage, and convert</em></p>
<h2>Social Media marketing automation explained</h2>
<p>Social media and Digital Marketing Automation (DMA) platforms are a match made in heaven.</p>
<p>Social media automation is the process of enhancing social connections via the use of automated technologies. This might involve things like scheduling posts and republishing content.</p>
<p>Integrating your DMA platform with your social media accounts provides numerous advantages, including:</p>
<ul>
<li>Automated social media posts</li>
<li>Scheduling</li>
<li>Easier management</li>
<li>Data organization</li>
<li>Optimized staff experience</li>
<li>Increased brand visibility</li>
<li>Increased levels of engagement</li>
</ul>
<p>Above all, correctly using social media automation tools means less time spent on manual tasks, saving time and freeing up teams for high-value work.</p>
<p>Marketing automation tools can be a great investment and costs vary from freemium versions (albeit most have limited functionality) to thousands of dollars each month (a bespoke system can cost in excess of $3,000).</p>
<p>It’s certainly worth doing a little research to find a free social media marketing tool that suits your business needs. When you do, boosting your organization’s digital marketing becomes easier than ever, and here’s how…</p>
<p style="text-align: center;">&nbsp;<img src="images/social-media-and-dma-platforms-are-a-match-made-in-heaven.jpg" alt="social-media-and-dma-platforms-are-a-match-made-in-heaven.jpg" width="942" height="628" /><em>Social media and DMA platforms are a match made in heaven</em></p>
<h2>First, create or update your social media marketing plan</h2>
<p>Free marketing or not, without a defined social media plan and a well-established workflow, you will likely lose out on seeing any benefits from your social media marketing efforts.</p>
<h4>Before strategizing about where you want to go, take a short look at where you are.</h4>
<p>While reviewing your company's social media presence check what networks you’re active on, whether those networks are optimized, (photos, bios, URLs, etc.), which networks are providing the greatest value, and how do your profiles compare to your competitors?</p>
<h4>Next, determine who your target audience is.</h4>
<p>It's a lot simpler to create successful, focused content that speaks to your prospective buyer's goals and difficulties when you know who you're marketing to. To create a buyer persona look at the following:</p>
<ul>
<li>Demographics - age, income, location, gender identity, job title, etc.</li>
<li>Goals - what drives your ideal customer? What are their motivators and behaviors?</li>
<li>Challenges - what are your customers’ pain points that your business can solve?</li>
<li>Communication - what is their most used social network? What devices do they use?</li>
</ul>
<h4>Create your mission statement</h4>
<p>Your social media mission statement will guide your future activities. It should represent your brand identity and will specify how you intend to use your social media presence, so keep your ideal consumer in mind when crafting this message.</p>
<h4>Define your success metrics and KPIs</h4>
<p>You won’t know how to improve the quality of your products/services or positively impact customer satisfaction without being able to measure “success”, whatever that means for your organization. Consider factors like:</p>
<ul>
<li>Awareness - impressions and reach.</li>
<li>Engagement - time spent on website, total shares, comments, clicks, etc.</li>
<li>Share of voice - sentiment.</li>
<li>ROI - conversions and referrals.</li>
<li>Customer experience - response rate and response time, CSAT (customer satisfaction score), etc.</li>
</ul>
<p>Align a metric for each goal you have so that you know how social media marketing is adding value to your brand.</p>
<p style="text-align: center;">&nbsp;<img src="images/define-your-social-media-plan.jpg" alt="define-your-social-media-plan.jpg" width="942" height="628" /><em>Define your social media plan</em></p>
<h2>Create shareable content</h2>
<p>Before you can start posting, you’ll need to create the content that will spread across social media. Getting the content right first time works hand in hand with the philosophy of free social media marketing; the better the content, the greater the reach, and the best content will go viral without you having to do much at all, giving your business the ultimate social media boost.</p>
<p>Content creating is an essential component of modern marketing tactics. However, while approximately 90% of all businesses engage in some form of content marketing, few are able to create viral material that Internet users love and share. Follow these 10 tips:</p>
<h4>1. Create high-quality content</h4>
<p>Shareable content is always high-quality content, period. If it’s not interesting and engaging, how can you expect your followers to pay attention?</p>
<h4>2. Use interesting structures</h4>
<p>Use numbered lists, bullet points, and headings to easily highlight significant information points in your content. A whole page of copy is very boring for most readers.</p>
<h4>3. Solve users' problems</h4>
<p>If content is genuinely helpful, it’s likely to get passed around. Show your users how to overcome problems; this will keep them coming back for more and build brand loyalty.</p>
<h4>4. Keep your audience in mind</h4>
<p>Will your content be something your audience wants to see and share? Try polling your followers to generate comments and initiate discussion to get an insight and create engagement.</p>
<h4>5. Use infographics</h4>
<p>Infographics are a convenient way for users to digest information; the visual content is highly shareable and it’s easy to create something your audience will find valuable.</p>
<h4>6. Stir up emotions</h4>
<p>Some of the best viral marketing campaigns spark strong emotional reactions among users. Many studies have shown that emotions such as happiness, grief, or rage have the ability to engage individuals and motivate them to share digital material.</p>
<h4>7. Be nostalgic</h4>
<p>Talking about emotions, remember the good old times? Users generally like material that takes them back to old experiences, and if you carefully examine your audience, you can pinpoint exactly what would appeal to them.</p>
<h4>8. Offer incentives</h4>
<p>People love a freebie. Frequently, social media pages may offer a gift based on a random draw, and users are merely asked to like, share, or follow a page to enter the competition. This can have a large ripple effect that more than compensates for the initial investment.</p>
<h4>9. Embrace video content</h4>
<p>Video content makes up 82% of all Internet traffic so embrace video as part of your marketing strategy.</p>
<h4>10. Turn your customers into advocates</h4>
<p>User-generated content (UGC) refers to unsponsored or unpaid social postings that individuals from all networks publish when they use or rave about a product or service. Despite being organic, sharing and re-sharing UGC can have a significant impact on your business and customers. Fathom where your target audience lives on social media and where potential advocates have the most influence.</p>
<p style="text-align: center;"><em><img src="https/api.aesirx.io/images/turn-your-customers-into-advocates.jpg" alt="turn your customers into advocates" width="942" height="549" />Turn your customers into advocates</em></p>
<h2>Utilize free social media Digital Marketing Automation (DMA) software</h2>
<p>Time-consuming. That’s one way of describing social media marketing - manually posting to each platform, creating projects and campaigns - it's no surprise that social media management solutions are in such great demand.</p>
<p>As mentioned earlier, Digital Marketing Automation (DMA) tools bring many benefits to your business, so when you can reap all or some of those benefits at no extra cost, life is made even easier.</p>
<p>To boost your business’s digital marketing strategy using free social media marketing, use the following tips:</p>
<h4>Download and fully utilize tools to make a comparison</h4>
<p>Look for a free social media DMA platform that offers features that align with your organization’s needs. It’s difficult to know how you’ll feel about the tools until you start using them, so it’s ideal to download the software and try it out fully.</p>
<h4>Get social media scheduling with no or few limitations</h4>
<p>Not all free social media marketing tools are created equal; try to get the most by using a tool that has the least limiting features. For example, unlimited scheduling, unlimited profiles/channel categories, the ability to create unlimited projects and campaigns, etc.</p>
<h4>Go for a customizable option</h4>
<p>Customizable features within free social media tools help social managers organize their workload or to match existing systems. However, for a longer-term strategy, think about using open source software so that the code can be altered to meet your specific business requirements. That way you get all the benefits of a bespoke system without the price tag.</p>
<h4>Think about the employee experience</h4>
<p>Bear in mind that you're not just wanting a social media marketing system that saves time and boosts ROI, but actually creates a better employee experience. Happy staff makes for better marketing.</p>
<h4>Post optimally</h4>
<p>Work out which days/times get you the most interaction, when are the best times to post on social media overall, what are the best days, and indeed, the worst days. Each social platform will have its own habits, as will your different target markets.</p>
<p style="text-align: center;">&nbsp;<img src="images/free-digital-marketing-automation-tools-have-tonnes-of-benefits.jpg" alt="free-digital-marketing-automation-tools-have-tonnes-of-benefits.jpg" width="942" height="515" /><em>Free Digital Marketing Automation tools have tonnes of benefits</em></p>
<h2>Assess your tech</h2>
<ul>
<li><strong>Put the time in<br /></strong></li>
</ul>
<p>Even free products are only as good as the time you put into them. That does not entail mindless devotion; rather, it implies putting in the effort to understand how it may be most utilized to fulfill your goals.</p>
<ul>
<li><strong>Check the Roadmap<br /></strong></li>
</ul>
<p>Product roadmaps outline how a firm intends to change its platform in the following year and should include anticipated new product rollouts as well as any other important system changes in the works. For example, <strong><a href="https://dma.aesirx.io/roadmap" target="_blank" rel="noopener">AesirX DMA Roadmap</a></strong> shows all the upcoming features and gives you a good idea of how to plan out your workload in upcoming months.</p>
<ul>
<li><strong>Go with scalability<br /></strong></li>
</ul>
<p>Always go with a DMA platform that has integrable features and will grow with your organization. If you can’t live without your CRM or Intranet, find a solution that can</p>
<h2>The takeaway</h2>
<p>Social media marketing is a powerful tool for businesses of all kinds to reach out to customers and prospects. People use social media to find, learn about, follow, and shop from companies, so if you're not on sites like Facebook, LinkedIn, and Instagram, you're missing out!</p>
<p>Meet your customers where they spend most of their time, on the internet. With free social media marketing, now there’s no excuse not to.</p>
<p><strong>Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).</strong></p>
<p><strong><a href="https://dma.aesirx.io/#features" target="_self">Visit AesirX DMA</a> for more information.</strong></p>
<p><span style="background-color: #ffff00;"><strong><a href="https://github.com/aesirxio/dma-app" target="_self" style="background-color: #ffff00;">DOWNLOAD AesirX DMA</a> for FREE via GitHub.</strong></span></p>
<p>&nbsp;</p>

Social Media Marketing for Free, how to boost your business’s digital marketing

When you get social media marketing for free on automation software, it’s the best way to boost your business’s digital marketing

How to boost your business with free DMA

<p><strong><a href="https://dma.aesirx.io/blog/organic-strategy-the-lost-discipline-in-digital-marketing-and-how-to-fix-the-problem" target="_blank" rel="noopener">Organic strategy vs. paid</a>:</strong> there are countless marketing tactics available to help you stand out in a crowd, but these are the two major forms of marketing. While nothing beats introducing clients to your business in a natural way, with ad budgets down in cost, competition for organic reach is up. The greatest brands will be the most creative in order to stay on top.</p>
<h2>What is organic strategy?</h2>
<p>Organic marketing generates traffic and recognition through natural, authentic, and value-based strategies, rather than using paid methods. Examples include blog posts, email blasts, user-generated content, Facebook updates, unpaid tweets, etc. - anything that raises brand awareness through social media, SEO, and a range of other methods.</p>
<p>The organic strategy doesn't mean not spending any money. You continue to invest in your marketing strategy, but you do this without paying to boost content.</p>
<h2>The decline of organic strategy</h2>
<p>Paid adverts are slowly monopolizing the marketing industry on social media sites.</p>
<p>According to the 2022 Social Media Industry Benchmark Report by RivalIQ [1], brands saw less organic engagement this last year. Declining engagement rates on Facebook, Twitter, and Instagram indicate that social media is increasingly becoming a pay-to-play space.</p>
<p>The dwindling of organic interaction indicates that social media algorithms are getting more difficult to beat. Unless you have paid marketing under your belt, your business is doomed to social media obscurity. Or is it? Even with sponsored advertisements, high-quality content and a sound organic strategy are essential for increasing online engagement.</p>
<p style="text-align: center;">&nbsp;<img src="images/organic-marketing-generates-traffic-and-recognition-through-natural-strategies.jpg" alt="organic-marketing-generates-traffic-and-recognition-through-natural-strategies.jpg" width="942" height="496" /><em>Organic marketing generates traffic and recognition through natural strategies</em></p>
<h2>How to fix your organic marketing strategy</h2>
<p>While the organic strategy doesn’t necessarily defeat paid advertising it is becoming more impactful and can certainly help brands and businesses grow.</p>
<p>There are many ways to generate more leads and convert more customers with easy organic marketing strategies.</p>
<h4>1. Engage your employees</h4>
<p>An active group of brand supporters that routinely interact with your posts and share your material on social media can boost your overall organic reach. And where better to hunt for brand champions than inside your own organization?</p>
<p>According to the Edelman Trust Barometer [2], potential customers trust a business's employees more than CEOs, journalists, and celebrities. Internal stakeholders are sincere and accessible, which humanizes your brand, so getting your team involved in distributing your content on social media can win you more than just improved organic reach.</p>
<p>You're likely to find that some of your staff, aka your ‘internal influencers’, have extensive personal or professional networks, so you'll see an increase in organic reach and engagement when they post your brand's content on social media.</p>
<p><strong>Ensure employees connect with all company social channels</strong> - Set this up as part of their induction process. Ask staff to follow all your social accounts and engage with content meaningfully; that means long comments, liking, sharing, and tagging friends. Ask all of your employees to invite their online connections to follow your brand’s social accounts.</p>
<p><strong>Celebrate your employees</strong> - A spotlight campaign will yield results like a spike in shares and likes. Staff from a different country should create an uptick in viewership from that region.</p>
<p><strong>Keep staff up to date on company news</strong> - Use effective internal communication platforms to share announcements and content that employees can share on all their social channels.</p>
<p><strong>Use DMA software, like <a href="https://dma.aesirx.io/#" target="_blank" rel="noopener">Aesir X DMA</a>, to organize posts</strong> - Set up a content submission process so that all employees know what to share and when. Get your social media marketing leader to add projects and campaigns to their Digital Marketing Automation (DMA) calendar to help coordinate all posts, and alert employees to engage.</p>
<p style="text-align: center;">&nbsp;<img src="images/engage-employees-to-boost-your-organic-strategy.jpg" alt="engage-employees-to-boost-your-organic-strategy.jpg" width="942" height="580" /><em>Engage employees to boost your organic strategy</em></p>
<h4>2. Grow your social media using a DMA platform</h4>
<p>Some of the work involved in social media marketing is repetitive, physical labor that relies on data entry. A digital marketing automation (DMA) platform eliminates the need for some human interaction making the process much more efficient and allowing you to focus even more on your organic strategy.</p>
<p>For example, say you’d like to expand your reach on social media and share your blog post across various social platforms. Instead of writing your post, copying and pasting the content to each social channel, you can automate this procedure by using a tool (such as AesirX DMA) to distribute the content across numerous platforms on a scheduled timetable.</p>
<p>This saves time and resources, boosts ROI on staff costs, improves the staff experience, frees up employees for more creative marketing activities, and can dynamically scale your business.</p>
<p><a href="https://github.com/aesirxio/dma-app" target="_blank" rel="noopener"><strong>Get FREE Social Media channels on AesirX DMA - digital marketing automation - download free from GitHub.</strong></a></p>
<p style="text-align: center;">&nbsp;<img src="images/aesirx-dma-gives-you-free-social-media-automation.png" alt="aesirx-dma-gives-you-free-social-media-automation.png" width="942" height="538" /><em>AesirX DMA gives you free social media automation</em></p>
<h4>3. Create evergreen content from the start</h4>
<p>Evergreen content is designed to remain relevant and attract traffic for months or even years at a time. Create a content bank of blogs, videos, and podcasts on topics that people will find interesting for years to come. For example, what do people always want to know and therefore will always have a healthy number of people searching? How to write a blog.<br />Best ways to lose weight. To come up with the correct ideas, you'll need to conduct research particular to your sector and audience.</p>
<p>You can even repurpose work - make infographics or short-form videos to suit particular platforms. Store these in your <strong><a href="https://dma.aesirx.io/#" target="_blank" rel="noopener">DMA</a></strong> or <strong><a href="https://r-digital.tech/solutions/dam-digital-asset-management/aesir-dam" target="_blank" rel="noopener">DAM (digital asset management)</a></strong> platforms and they can work for you when you don’t have anything else to publish.</p>
<p>Short-form content is not only easier to develop and disseminate, but it also receives more than double the amount of interaction as long-form material (except YouTube) [3].</p>
<p>Evergreen content continues to bring value to your readers long after you've published it. It offers various organic strategy advantages, including less work for you, increased traffic, SEO improvements, and distinguishing you as a specialist in your field.</p>
<p style="text-align: center;">&nbsp;<img src="images/evergreen-content-offers-various-organic-strategy-advantages.jpg" alt="evergreen-content-offers-various-organic-strategy-advantages.jpg" width="942" height="885" /><em>Evergreen content offers various organic strategy advantages</em></p>
<h4>4. Make user-generated content</h4>
<p>User-generated content (UGC) refers to any type of content created and published by users based on their own experiences, views, ideas, or comments, and includes photographs, text, videos, posts, reviews, and so on.</p>
<p>On two fronts, UGC is important for brands and should be part of your organic strategy. The first is to create a dynamic and active community with material that your target audience enjoys, and the second is to adapt to the new "socially-dependent generations" that are gaining significant purchasing power.</p>
<p>According to data <strong>[4]</strong>, user-generated content has emerged as the most reliable, influential, memorable, and freely available source of material for marketers.</p>
<p>Add in some prizes or run a contest, and you’ll get extra engagement, build trust, extend your reach, and grow your community, all at a more cost-effective price in comparison to the production of traditional marketing material.</p>
<p>Also, if it suits your brand to do so, highlight the greatest user material from around the web on your own social media or other channels while crediting the original originator (user) can easily rack up thousands of likes.</p>
<p style="text-align: center;">&nbsp;<img src="images/user-generated-content-creates-an-active-community-organically.jpg" alt="user-generated-content-creates-an-active-community-organically.jpg" width="942" height="580" /><em>User-generated content creates an active community organically</em></p>
<h4>5. Use software to get more organized</h4>
<p>The various options available for marketing management software indicate just how big this trend has become. Using tools and AI to support your organic strategy by allowing you to build up your content in a more methodical way.</p>
<p>A digital marketing automation platform, for example, helps to create, plan, distribute, and optimize content as well as organize workflows. To be successful with organic marketing, all departments must be united around the needs of the customer. As a result, it's critical to identify bottlenecks in content development, find out how to get things done faster, and notify leadership about where they can help.</p>
<p>The goal of the organic strategy is to cultivate a devoted and genuine audience. You can show off your personality and explain your genuine aims and ideals by producing relevant information and communicating with your members on a regular basis. More important than ever, you can fully utilize your marketing efforts by using content optimization and organic methods using a DMA platform to turn organic visitors into paying subscribers.</p>
<p><strong>Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).</strong></p>
<p><strong><a href="https://dma.aesirx.io/#features" target="_self">Visit AesirX DMA</a> for more information.</strong></p>
<p><a href="https://github.com/aesirxio/dma-app" target="_self"><strong>DOWNLOAD AesirX DMA for FREE via GitHub.</strong></a></p>

Organic strategy, the lost discipline in digital marketing and how to fix the problem

Reduce spending and develop your organic strategy to generate more leads and convert more customers with the following tips

Organic strategy in digital marketing

<p>Knowing a few content marketing tactics can help you save hours of time while also growing your organization with minimal effort. With <strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA (Digital Marketing Automation)</a></strong>, marketing automation is easier than ever, saving time and money on content marketing that can be distributed elsewhere within your business.</p>
<h2>What is marketing automation?</h2>
<p>When it comes to growth hacking and digital marketing, it's critical to use marketing automation and develop a robust customer journey optimization strategy that allows you to save time and money while rapidly acquiring new consumers.</p>
<p><strong><a href="#" target="_blank">Marketing automation</a></strong>, in layman's terms, refers to the technology that allows you to automate and measure your marketing activities, workflows, and strategies to attract more customers faster and provide a greater return on investment (ROI).</p>
<p>If done effectively, you can nurture your prospects and guide them through an engaging journey that you developed in your optimization strategy. You can then turn them into loyal clients who will not be persuaded by your competitor's offerings.</p>
<h2>What is AesirX DMA?</h2>
<p>AesirX DMA is an open source Digital Marketing Automation as a Service (DMAaaS) platform that saves you time when creating, managing, publishing, and optimizing all your content marketing. Having all the channels and tools in one easy-to-use platform helps to make the staff experience more simple. Essentially, AesirX DMA empowers you to automate your work across different apps so that you can work much more efficiently.</p>
<p><strong><a href="https://dma.aesirx.io/channels" target="_blank" rel="noopener">AesirX DMA</a></strong> lets you connect your website with your email, social media (Facebook, Instagram, Twitter, LinkedIn, YouTube, Discord, Telegram, Zalo, FB Groups), publishing platforms (Medium, Tumblr), CMS, DXP, advertising, e-commerce, or any other integrative custom software you need, such as an Intranet or CRM.</p>
<p><em><img src="images/Blog_13_img_2.png" alt="Blog_13_img_2.png" width="942" height="1261" />Channels on offer (or coming soon) with AesirX DMA</em></p>
<h2>4 Tips to save time and money on content marketing with AesirX DMA</h2>
<h3>1. Automate your social media marketing</h3>
<p>When you have AesirX DMA on your side, social media marketing doesn't have to be a burden, timewise or financially. It allows you to manage content and publish it to all of your favorite social media networks easily and efficiently.</p>
<p><strong><a href="https://dma.aesirx.io/channels" target="_blank" rel="noopener">You can connect with 9 social media channels</a></strong> (and growing): Facebook, Instagram, LinkedIn, Twitter, YouTube, Zalo, Discord, Telegram, FB Groups.</p>
<ul>
<li>
<h4>Save Time</h4>
</li>
</ul>
<p>Schedule your social posts to save time (and increase interaction): The most popular type of social media automation is scheduling and likewise, it can also save you the most time.</p>
<p>Creating your messages ahead of time using AesirX DMA relieves the urge to submit in real time. Furthermore, depending on the optimal times to post on social media, businesses are frequently asked to post many times each day across multiple platforms.</p>
<p>AesirX DMA gives you unlimited scheduling - using the calendar, get up to 5000 delivered posts per day and use the basic calendar features to track projects and campaigns and arrange them in one place with many views and filters to make everything easy to find.</p>
<p>As a general guideline, schedule your posts and other automated tasks once a week. This allows you to focus on other duties and ensure that all of your articles are timely and up to date.</p>
<ul>
<li>
<h4>Save Money</h4>
</li>
</ul>
<p>What’s more, AesirX DMA doesn’t cost a cent for social media automation and you can deliver up to 100 posts per day for free with the <a href="https://dma.aesirx.io/#packages" target="_blank" rel="noopener"><strong>‘Community’ package</strong></a> (other plans offer up to 5,000 delivered posts per day). Compared to other popular social media automation tools, the same level of functionality, or less, will cost from $49 per month with Hootsuite and from $6 per channel per month with Buffer.&nbsp;</p>
<p><strong><a href="https://dma.aesirx.io/blog/aesirx-dma-vs-hootsuite-compared-which-is-better" target="_blank" rel="noopener">AesirX DMA Vs. Hootsuite Compared: Which is Better?</a></strong></p>
<h3>2. Organize your digital assets</h3>
<p>While the AesirX Solutions Series has a bespoke Digital Asset Management tool (AesirX DAM) that’s perfect for enterprise-level organizations with an abundance of digital assets, AesirX DMA has its own Digital Asset Storage, ranging from 100MB to 100GB depending on the plan. Add your logos, attachments, content themes, YouTube videos, or even your own collections.&nbsp;</p>
<ul>
<li>
<h4>Save Time</h4>
</li>
</ul>
<p>That makes things really easy when using AesirX DMA to update your content marketing. Once organized, having your virtual property in one location will save time on finding the correct assets and ensure ease of access. Companies can also repurpose material more effectively if they have quick and simple access to all digital assets.</p>
<ul>
<li>
<h4>Save Money</h4>
</li>
</ul>
<p>Managing dataflows across multiple networks and channels will not only enrich assets but save on resources and improve the staff experience, which is also paramount to scaling growth.</p>
<p>Without DAM tools, a company’s digital assets are often disorganized, and as they grow in numbers, it’s easy to lose important media or forget it ever existed. Even content marketing experts can end up recreating and restoring lost digital assets simply because they can’t find their previous work or don’t know it existed because it was created by an ex-employee.</p>
<h3>3. Optimize employee experience</h3>
<p>Having an all-in-one content marketing automation platform with channels and tools in one location simplifies and helps manage the employee experience, also making for a better working environment. Having a single channel to communicate can unify teams, bridge any gaps between departments, and evidence to managers the work efforts taking place.&nbsp; &nbsp;</p>
<ul>
<li>
<h4>Save Time</h4>
</li>
</ul>
<p>Your workforce can save time while performing their duties more effectively by automating routine tasks and taking away the mundane jobs that no one wants to do, nor even need to do with today’s technology.&nbsp;</p>
<ul>
<li>
<h4>Save Money</h4>
</li>
</ul>
<p>DMA software enables staff to do more content marketing, meaning the same amount of staff on your team could be up to 80% more efficient, freeing them up to concentrate on value-added projects. By saving time and extending resources, costs are reduced and ROI is immediately increased. Revenue can also be boosted by reaching more clients through enriched projects and campaigns that staff have had quality time on.</p>
<h3>4. Customize the frontend</h3>
<p>"Open Source" has become one of the most popular ways of producing software, and it is favored by enterprises seeking long-term digital sustainability through agility, cost reductions, and continuous development.</p>
<p>AesirX DMA is open-source, meaning the software source code is freely accessible to anybody and <a href="https://github.com/aesirxio/dma-app" target="_blank" rel="noopener"><strong>available to download for free from GitHub</strong>.</a></p>
<ul>
<li>
<h4>Save Time</h4>
</li>
</ul>
<p>Once downloaded, adapt it to meet your specific requirements - modify what you want, host it on its own or integrate it with another app, or even create more features to suit your needs. Doing so will save tremendous amounts of time, possibly thousands of hours of man hours, in creating a bespoke platform from scratch.</p>
<ul>
<li>
<h4>Save Money</h4>
</li>
</ul>
<p>As well as better control over functionality, open source technology is often much cheaper and has fewer recurring costs. Because it is produced by communities rather than a single author or firm, open source software is less expensive at the beginning and because of its flexibility, has a longer lifespan than proprietary software.</p>
<p><em><img src="images/Blog_13_img_1.png" alt="Blog_13_img_1.png" width="942" height="503" />4 tips to save time and money on content marketing with AesirX DMA</em></p>
<h2>So, how can AesirX DMA help with content marketing?</h2>
<p>With <strong><a href="https://dma.aesirx.io/#packages" target="_blank" rel="noopener">five packages</a></strong> available, pricing can be matched to budget as well as business needs.</p>
<ul>
<li aria-level="1">COMMUNITY $0 (open source)</li>
<li aria-level="1">STARTER $49&nbsp;</li>
<li aria-level="1">TEAM $99&nbsp;</li>
<li aria-level="1">GROWTH $249</li>
<li aria-level="1">ENTERPRISE $1000&nbsp;</li>
</ul>
<p>With all of the tools and functions that <strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA</a> </strong>provides, you can spend less time on regular processes that could be automated and invest more time on complex and valuable tasks.</p>
<p>While automation will help many aspects of your business, each situation is different, and you should continuously analyze and automate what works best for you.</p>
<p>Remember that content marketing automation is not intended to replace humans, but rather to make your work simpler and more productive.</p>
<p>While AesirX DMA will benefit different businesses in different ways, three benefits are common to almost every business:</p>
<ul>
<li aria-level="1">Improved productivity of the marketing team</li>
<li aria-level="1">Inflated revenue</li>
<li aria-level="1">Boosted marketing strategy</li>
</ul>
<p><strong><a href="https://dma.aesirx.io/auth/register" target="_blank" rel="noopener">Sign up for FREE</a> Social Media Digital Marketing Automation now! (No card details required).</strong></p>
<p><strong><a href="https://dma.aesirx.io/" target="_self">Visit AesirX DMA</a> for more information.</strong></p>
<p><span style="background-color: #ffff00;"><strong><a href="https://github.com/aesirxio/dma-app" target="_self" style="background-color: #ffff00;">DOWNLOAD AesirX DMA</a> for FREE via GitHub.</strong></span></p>

4 Tips to save time and money on content marketing and marketing automation with AesirX DMA

For content marketing, AesirX DMA - Digital Marketing Automation platform - saves you time and money. These four tips show you how

4 Tips to save time & money on content marketing

<p>&nbsp;Take a sneak preview at some of the many features and benefits the <strong><a href="https://dma.aesirx.io/blog/why-aesirx-dma-is-the-best-open-source-marketing-automation-software" target="_blank" rel="noopener">Open Source Digital Marketing Automation solution</a></strong>, AesirX DMA, gives you. Save time, money and grow your business using this customizable solution. Also, get free social media channels on all packages, making your social media easy to manage.&nbsp;</p>
<p><span style="font-size: 14pt;"><strong>AesirX DMA Features and Benefits</strong></span></p>
<h2>Free Open Source Technology</h2>
<p><strong><a href="https://dma.aesirx.io/blog/free-open-source-how-foss-can-change-your-business" target="_blank" rel="noopener">Free &amp; Open Source Software (FOSS)</a></strong> is software created by and for the user community. As a result, open source paves the way for improved quality, more dependability, greater flexibility, reduced costs, and the end of proprietary lock-in; ultimately, open source is great for businesses.</p>
<p>AesirX DMA is open source Digital Marketing Automation software that has a fully customizable frontend plus delivered automation backend services, so you can adapt it to your business needs and get the right tools in no time at all.</p>
<p>Use the Free &amp; Open Source AesirX Solutions Series (DMA, DXP, PIM, DAM) to optimize how you create, deploy and use software assets or even rethink your whole IT infrastructure.</p>
<h2>Free Social Media Automation</h2>
<p><strong><a href="https://dma.aesirx.io/#packages" target="_blank" rel="noopener">Get FREE social media channels</a></strong> on all packages with AesirX DMA (Digital Marketing Automation). Whatever plan you choose, you can automate your social media posts to 9 (and growing) social media channels (Facebook, Instagram, Twitter, YouTube, LinkedIn, Discord, Telegram, Zalo, and FB Groups). Typically, free DMA platforms have extremely limited capabilities, such as only a few channels, but Open Source AesirX DMA offers more.&nbsp;</p>
<p>Schedule unlimited posts ahead of time and get up to 5,000 delivered posts per day, freeing up time to carry out other value-added business functions. Plus, use the calendar to monitor and organize projects and campaigns from one location with numerous views and filters, making your social media easy to manage.</p>
<p><em><img src="images/Blog_12_img_2.png" alt="Blog_12_img_2.png" width="942" height="538" />Get free social media channels on all packages with AesirX DMA</em></p>
<h2>Future Proof your Organization</h2>
<p>Achieving growth faster with open source automation as a long-term strategy, AesirX DMA builds on modular processes with an adaptable approach to what comes next. The latest tools will always be available, and over the coming quarters and years, AesirX DMA will add substantially more and more. <a href="https://dma.aesirx.io/roadmap" target="_blank" rel="noopener"><strong>See the Roadmap for up to date information</strong>.</a></p>
<p>Choose from one of <a href="https://dma.aesirx.io/#packages" target="_blank" rel="noopener"><strong>five packages</strong></a>:&nbsp;</p>
<ul>
<li aria-level="1">COMMUNITY $0 (open source)</li>
<li aria-level="1">STARTER $49&nbsp;</li>
<li aria-level="1">TEAM $99&nbsp;</li>
<li aria-level="1">GROWTH $249</li>
<li aria-level="1">ENTERPRISE $1000</li>
</ul>
<p>The ‘Enterprise’ edition is fully customizable to any channel so you can integrate software according to your needs, plus 24/7 support, hosted PaaS 24/7 service &amp; management, and regional compliant Hosting / private cloud.</p>
<h2>The Best Digital Tools</h2>
<p>There’s plenty to choose from with <strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA</a></strong> - different advanced technologies allow you to do pretty much any kind of marketing.</p>
<p><em><img src="images/Blog_12_img_1.png" alt="Blog_12_img_1.png" width="942" height="1261" />Channels on offer (or coming soon) with AesirX DMA</em></p>
<h2>One easy-to-use platform</h2>
<p>Have all your tools available in one location thanks to the wide-ranging possibilities to integrate with customer-facing channels (email, social media, publishing channels, e-commerce, etc.) and your current systems and solutions (like CMS, CRM, DXP, ERP).</p>
<p>Connect all of your applications securely for a consolidated view of your marketing department. Easy to maintain, having all of your channels on one platform allows you to develop, manage, deliver, and optimize all of your content from a single, simple interface.</p>
<h2>Time Saving</h2>
<p>AesirX DMA minimizes the need for staff to do repetitive marketing operations; it saves time while planning and implementing high-quality content marketing initiatives and campaigns. This significant reduction in work hours allows you to streamline the workforce allowing it to focus on high-impact projects, be more creative, plan proactively, and deliver more.</p>
<p><em><img src="images/Blog_12_img_3.png" alt="Blog_12_img_3.png" width="942" height="1348" />Open Source Marketing Automation with AesirX DMA</em></p>
<h3>Experience the possibilities of open source Marketing Automation by yourself.</h3>
<p>Explore the power of Digital Marketing Automation by yourself - you need to see AesirX DMA in action to fully understand its power.</p>
<p><strong><a href="https://dma.aesirx.io/auth/register" target="_blank" rel="noopener">Sign up for FREE</a> Social Media Digital Marketing Automation now! (No card details required).</strong></p>
<p><strong><a href="https://dma.aesirx.io/#features" target="_self">Visit AesirX DMA</a>&nbsp;</strong>for more information<strong>.</strong></p>
<p><strong><a href="https://github.com/aesirxio/dma-app" target="_self">DOWNLOAD AesirX DMA</a></strong> for FREE via GitHub - with free Social Media automation.</p>
<p>&nbsp;</p>

Open Source Marketing Automation with AesirX DMA + Infographic

A sneak preview at how easy it is to do marketing automation with the Open Source Marketing Automation - AesirX DMA, with Infographic

Open Source Solution with AesirX DMA and Infographic

<p>Multichannel marketing is a strategy that allows you to pursue clients and promote your brand across many various platforms and strategies. This vital initiative can add pressure to any marketing team and cause inefficacy within the workplace, that’s <a href="https://dma.aesirx.io/blog/multichannel-marketing-automation-the-key-to-staff-productivity" target="_self"><strong>why Multichannel marketing automation is key to staff productivity</strong></a>.</p>
<h2>What is Multichannel Marketing?</h2>
<p>Multichannel marketing, as the name implies, focuses on marketing to your audience over numerous channels, both online and offline. Using this method, you can establish a consistent presence across the board and reach your target audience in a variety of places.</p>
<p>For example, social media channels such as Facebook, Insta, YouTube, etc., email, e-commerce, publishing sites like Medium and Tumblr, websites, and so on.</p>
<p>The advantages of multichannel marketing are clear, opening up ways to:</p>
<ul>
<li aria-level="1">Increase brand recognition.</li>
<li aria-level="1">Reach out to new and returning consumers.</li>
<li aria-level="1">Maintain a cohesive approach while posting material to each channel.</li>
<li aria-level="1">Increase your marketing ROI.</li>
</ul>
<p>Multichannel marketing is vital because retailers must be where their clients are, and frankly, they're all over the place. Consider this if you need another reason: Clients that use several channels spend three to four times as much as single-channel customers.</p>
<p><em><img src="images/Blog_10_img_3.png" alt="Blog_10_img_3.png" width="942" height="538" />There are so many outlets for reaching clients</em></p>
<h2>Multichannel marketing automation</h2>
<p>Today, there are more outlets for reaching clients, both in terms of volume and diversity, than we could have anticipated not that long ago. When it comes to creating multichannel marketing initiatives, brands now have more alternatives than ever before - which might be both a gift and a curse, given that many marketers claim to struggle with their workload.</p>
<p>As the number of channels increases, the need to embrace multichannel marketing automation is not merely a good idea but a necessity. That’s where a multichannel marketing automation platform plays its part as the key to staff productivity. It supports a multichannel approach to ensure that customer experience is not compromised and that your marketing team's efficiency is increased.</p>
<h2>3 Steps to Success</h2>
<p>So what does it take to do multichannel marketing right and to ensure staff productivity remains high? Here are three keys to success:</p>
<h3>1. Establish a multichannel Digital Marketing Automation platform</h3>
<p>By marketing across multiple channels, your marketing presence and plan must stay consistent. Team members should not be working on various platforms at least not without communicating about the overarching aims and objectives. <strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">It’s fundamentally easier for an organization to use an all-in-one tool</a></strong>, such as DMA (digital marketing automation) software, to align teams and boost staff productivity.</p>
<p>A DMA platform connects and integrates your marketing department with the channels needed to perform marketing tasks. For example, customer-facing channels could include your business's website, email, social media channels, e-commerce, and publishing platforms. Plus, any existing systems or solutions, like a content management system (CMS), digital experience platform (DXP), digital asset management (DAM), customer relationship management (CRM), or enterprise resource planning (ERP). Essentially, a good DMA should be able to sync with any current (integrative) systems on which your company relies and be continually updated to integrate new channels and technologies necessary to organize campaigns and projects.</p>
<p style="text-align: center;"><span style="color: #1ab394; font-size: 14pt;"><strong>Multichannel Marketing Automation - they key to staff productivity</strong></span></p>
<h3>2. Increase staff productivity in some of the following ways</h3>
<ul>
<li><strong>Save time</strong> - reducing the need for employees to do repetitive tasks, multichannel marketing automation saves time when planning and posting content. This significant reduction in work hours allows an organization to streamline its workforce, freeing it up to focus on high-impact campaigns, be more innovative, plan more strategically, and deliver more.</li>
<li><strong>Promote better team communication</strong> - automation tools aid in team communication by providing simple access to all relevant information and the ability to discuss what's going on in the organization; it provides a single communication channel to unite teams, so projects are handled more effectively.</li>
<li><strong>Optimize the staff experience</strong> - instead of replacing humans with software, automation looks to maximize and enhance employee performance, supporting them in doing their tasks more productively. Having an all-in-one marketing automation platform with channels and tools in one location simplifies the employee experience, makes it more manageable, and creates a better work environment.</li>
<li><strong>Structure data</strong> - some marketing automation software packages offer internal cloud storage, but others address data storage through partnerships and integration with a <strong><a href="https://dam.aesirx.io/" target="_blank" rel="noopener">DAM (digital asset management) platform</a></strong>. In any case, this tool makes campaign management much easier and having virtual assets like logos, images, and content in one location saves time and ensures ease of access. Organizations can also reuse campaign content more successfully if they have quick and simple access to their digital assets.</li>
<li><strong>Improve the marketing process</strong> - marketing automation software enables marketing activity (like campaigns and projects) to be systemized. As a result, procedures can be assessed and waste eliminated, meaning operations are improving continuously.</li>
</ul>
<p><em><img src="images/Blog_10_img_2.png" alt="Blog_10_img_2.png" width="942" height="538" />Increase staff productivity with AesirX DMA</em></p>
<h3>3. For the best productivity, use an automation system that supports</h3>
<ul>
<li><strong>Automation across a wide range of channels<br /></strong>The advantages of networked, multichannel automation are enormous. Technologies that actually enable automation and communication across a wide range of channels allow marketers to design effective campaigns without changing their strategy to accommodate their systems.<strong><br /></strong></li>
<li><strong>Multiple social media channels</strong><br />If you plan and post on several social networks at the same time, essentially, you’re a multichannel marketer in your own right. Therefore your marketing automation platform of choice should let you plan and schedule posts, including attachments and links, across as many SoMe channels as possible.</li>
<li><strong>Free Open Source Software (FOSS)</strong> <br />FOSS refers to automation systems that are constructed using freely shared code that others have created and can subsequently be changed to meet the needs of any organization. Software that would have taken countless hours to create can now be downloaded in minutes and incrementally changed, lowering time-to-market.</li>
<li><strong>Campaign management</strong><br />Having the ability to manage campaigns in one tool does exactly what has just been mentioned - saves time, better processes, happier and more organized staff, a structured database, and improved communication - all resulting in heightened staff productivity.&nbsp;</li>
<li><strong>Unlimited features</strong><br />It’s far from productive when a system limits you to one or two channels, only a few accounts, limited scheduling, and a restricted number of projects.</li>
</ul>
<p><em><img src="images/Blog_10_img_1.png" alt="Blog_10_img_1.png" width="942" height="602" />How to promote staff productivity</em></p>
<p>Multichannel marketing requires the use of a Digital Marketing Automation system to organize mailings and posts. Using various channels increases your chances of reaching prospective clients, doing so in the most productive way possible.</p>
<p>Aesir’s Open Source Platform as a Service (PaaS) can be downloaded for free from GitHub (no card details required) and has full frontend customization included.</p>
<p><strong><a href="https://dma.aesirx.io/auth/register" target="_blank" rel="noopener">Sign up for FREE</a> Social Media Digital Marketing Automation now! (No card details required).</strong></p>
<p><strong><a href="https://dma.aesirx.io/#features" target="_self">Visit AesirX DMA</a> for more information.</strong></p>
<p><strong><a href="https://github.com/aesirxio/dma-app" target="_self">DOWNLOAD AesirX DMA for FREE via GitHub.</a></strong></p>

Multichannel Marketing Automation, the key to staff productivity

A multichannel marketing automation approach ensures that customer experience is not compromised and your marketing staff’s productivity is increased

Multichannel Marketing Automation - Key to staff experience

<p>Every sector is affected by shifting technologies and trends. Nobody wants to do manual repetitious jobs any longer - everyone is seeking products that can assist them in automating their work tasks. Marketing automation software is one such solution that is rapidly taking over the marketing sector - some tools you must pay for and some are difficult to use. However, AesirX DMA is one of the top free open-source marketing automation systems which could easily meet your needs.</p>
<h2>Why use Digital Marketing Automation?</h2>
<p>If you're still wondering why you need digital marketing automation…</p>
<p>The answer is:</p>
<ul>
<li aria-level="1">Marketing automation is already used by 75% of businesses.</li>
<li aria-level="1">Marketers who implement marketing automation might experience a 451% increase in qualified leads.</li>
<li aria-level="1">Marketing automation increases your productivity by 14.5-80%.</li>
<li aria-level="1">58% of marketers utilize marketing automation tools to develop and implement their upsell strategy.</li>
</ul>
<p>Who doesn't desire more customers and greater productivity?</p>
<h2>What is AesirX DMA?</h2>
<p><em><img src="images/Blog_11_img_1.png" alt="Blog_11_img_1.png" width="942" height="531" />AesirX DMA is time-saving and cost-effective</em></p>
<p>Marketing automation is a strategy that allows marketers to use tools and software to automate repetitive marketing tasks such as email marketing, social media posting, ad campaigns, and so on.</p>
<p>AesirX DMA is the world's first free open-source software (FOSS) Digital Marketing Automation platform - an adaptable and versatile non-proprietary application designed to meet the demands of modern marketers.</p>
<h2>Why is AesirX DMA so Popular?</h2>
<p>AesirX DMA connects your entire marketing setup regardless of size - from a one-man marketing team to an enterprise-level department.</p>
<p>Channels include web, social media, email, publishing channels (e.g. Medium and Tumblr), e-commerce, advertising, CMS (content management system), and DXP (digital experience platform) - all without having to pay more for additional software - i.e. each package is inclusive of different tools depending on your business needs. You can also choose to integrate any other integrative channel, such as your work’s Intranet or CRM.</p>
<p>It can be installed in less than 60 seconds using the npm React app or to Amazon Web Services (AWS), Azure, or Google Cloud using one of the deployables.</p>
<p>But don’t just take our word for it, here are 12 of AesirX DMA’s features that make it so popular.</p>
<h2>12 Features why AesirX DMA is the Best Open-Source Digital Marketing Automation tool</h2>
<p><em><img src="images/Blog_11_img_2.png" alt="Blog_11_img_2.png" width="942" height="886" />AesirX DMA features</em></p>
<h4>1. Free social media automation</h4>
<p>What’s incredible about AesirX DMA is you get social media automation for free. Regardless of your chosen package, you can automate your social media posts to nine channels (Facebook, Instagram, Twitter, YouTube, LinkedIn, Discord, Telegram, Zalo, &amp; FB Groups). Typically, free platforms have extremely limited capabilities, such as only a few channels, but AesirX DMA offers more. Plus, AesirX DMA is also rapidly expanding over the coming year, so even more channels and options will be available, as per the <strong><a href="https://dma.aesirx.io/roadmap" target="_blank" rel="noopener">AesirX DMA Roadmap</a></strong>.</p>
<h4>2. 5 plans to choose from</h4>
<p>There are five choices of plan, each one with increasing features. The free ‘Community’ package is the perfect place to start. It can be <strong><a href="https://github.com/aesirxio/dma-app" target="_blank" rel="noopener">downloaded free from GitHub</a></strong> and depending on the size of your organization you can select the tools your growing business needs.&nbsp;</p>
<p>AesirX DMA packages:</p>
<ul>
<li aria-level="1">Community $0 (1 user, unlimited accounts)</li>
<li aria-level="1">Starter $49 (5 users, unlimited&nbsp; accounts)</li>
<li aria-level="1">Team $99 (10 users, unlimited&nbsp; accounts)</li>
<li aria-level="1">Growth $249 (25 users, unlimited&nbsp; accounts)</li>
<li aria-level="1">Enterprise $1,000 (+ Custom) (100 users, unlimited accounts)</li>
</ul>
<h4>3. 38+ channels</h4>
<p>…And growing!</p>
<p>Having all the channels you could possibly want on one platform means you can create, manage, deliver, and optimize all your content from one easy-to-use tool.</p>
<p><em><img src="https/api.aesirx.io/images/new_roadmap.jpg" alt="Blog_11_img_3.png" width="942" height="1320" />AesirX DMA channels (and more coming soon)</em></p>
<h4>4. Free open source software</h4>
<p><strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA is open-source</a></strong>, meaning the software source code is freely accessible to anybody. This means you can look at the code, modify what you want, host it on its own or integrate it with another app, or even create more features to suit your needs. WordPress and Joomla CMSs are great examples of open-source software. As a customer, you get much better control over functionality, better stability and security compared to proprietary software, faster go-to-market, and generally, it all comes as a realistic alternative to costly marketing strategies.</p>
<h4>5. Unlimited profiles, channel categories</h4>
<p>Manage unlimited profiles across multiple platforms all in a central place, making it easier to maintain all your accounts effectively. Create that smooth workflow without the need for archaic spreadsheets.</p>
<h4>6. Unlimited calendar scheduling</h4>
<p>Schedule your posts and free up time to work on other important daily tasks while your social media posts all go out on time. Schedule as many posts as you want with AesirX DMA using the calendar and get up to 5000 delivered posts per day. Use the simple calendar features to monitor projects and campaigns and organize them in one location with numerous views and filters, making everything easy to discover.</p>
<h4>7. Unlimited projects and campaigns</h4>
<p>When juggling multiple projects and campaigns at one time, it’s helpful to be able to manage them all from one place. <strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA</a></strong> lets you create as many projects as you want, helping to plan, streamline and organize your marketing activities; great for managers and PMs to get an overview of a team’s workload too.</p>
<p><em><img src="images/Blog_11_img_4.png" alt="Blog_11_img_4.png" width="942" height="883" />Why AesirX DMA is the best marketing automation software</em></p>
<h4>8. Frontend customization (PWA)</h4>
<p>AesirX DMA is PWA (progressive web app) powered, meaning it appears and functions like a mobile app with all the benefits of native mobile device functionality, yet no need to visit an app store and purchase software. Then, you can adjust front-end layouts and styles to get the desired look &amp; feel you want.</p>
<h4>9. Pricing</h4>
<p>Each plan is much more cost effective when compared to other providers, or if you have a budget in mind you get much more for your buck! For example, comparing the free AesirX DMA ‘Community’ package with a similar package from Hootsuite with only 1 user and 10 channels will cost you $49 per month.</p>
<h4>10. The Enterprise package is fully customizable</h4>
<p>The fully hosted, managed and serviced ‘Enterprise’ edition starts from just $1000, offers total customization and will save you time and money spent on Digital Marketing by automating and optimizing the Staff Experience.</p>
<h4>11. Get digital asset storage included</h4>
<p>Organize your digital assets from a central location for each customer, campaign, or project. Store content and manage your visual inventory with ease using AesirX DMA which has digital asset storage up to 100GB - great for social media administrators.</p>
<h4>12. Become a partner and join a powerful community</h4>
<p>AesirX is transforming privacy and MarTech forever with ten solution releases in two years,&nbsp; including AesirX DMA. These AesirX Solution will assist partners in focusing their efforts to drive business growth through the right solutions and with local delivery for your region.&nbsp;</p>
<p>All AesirX Solutions are built on an optimal and scalable deployment into the Microsoft Partner Network, AWS, and Google Cloud, giving comprehensive support and services, reliable cloud infrastructure, plus 1-click installs on all Azure regions.</p>
<p>We offer tiered license incentives ranging from 10% to 50% depending on the package size, as well as direct sales of Azure hosting solutions and continuous support, providing the MS Partner Network with a very strong incentive structure to become an AesirX Partner.</p>
<p><strong><a href="https://github.com/aesirxio/dma-app" target="_self">Download FREE Social Media Digital Marketing Automation now! (No card details required) on GitHub</a>.</strong></p>
<p><strong><a href="https://dma.aesirx.io/" target="_self">Visit AesirX DMA</a>&nbsp;for more information.</strong></p>

Why AesirX DMA is the Best Open-Source Marketing Automation Software

These 12 features show why AesirX DMA is the best open-source digital marketing automation software, with Free social media tools, forever

Why AesirX DMA is the Best FOSS Automation Tool 

<p>When it comes to marketing automation, human experience and understanding are irreplaceable, yet automation can provide numerous benefits to businesses and be used to power campaigns. By automating internet marketing using software and solutions that assist with specific aspects of the marketing process, you can reduce the time spent on it while improving total ROI.</p>
<p><em><img src="images/Blog_9_img_2.png" alt="Blog_9_img_2.png" width="942" height="538" />Digital Marketing Automation has many benefits</em></p>
<p>Marketing automation is the process of employing software to automate repetitive marketing tasks, such as scheduling content and posting to social media channels. These jobs might take anything from minutes to hours to do separately, while automated software can complete tasks in seconds and also save the data.</p>
<p>Popular automation solutions include <strong><a href="https://dma.aesirx.io/blog/aesirx-dma-vs-hootsuite-compared-which-is-better" target="_blank" rel="noopener">Hootsuite</a></strong>, <a href="https://dma.aesirx.io/blog/aesirx-dma-vs-hubspot-vs-marketo" target="_blank" rel="noopener"><strong>Hubspot</strong>,</a> <a href="https://dma.aesirx.io/blog/aesirx-dma-vs-hubspot-vs-marketo" target="_blank" rel="noopener"><strong>Marketo</strong>,</a> and<strong><a href="https://dma.aesirx.io/blog/aesirx-dma-vs-hubspot-vs-marketo" target="_blank" rel="noopener"> AesirX DMA</a></strong> (digital marketing automation). Some automate only one part of marketing, such as email or social media, whilst others can manage many marketing channels from a single platform.</p>
<p>Regardless of individual software functions, marketing automation brings plenty of benefits: Here are just 9 marketing automation benefits that power campaigns.</p>
<ol class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Connected marketing channels</h2>
</li>
</ol>
<p>A DMA (digital marketing automation) connects and integrates your marketing department with the channels needed to perform marketing tasks. For example, customer-facing channels could include your business's website, email, social media channels, e-commerce, and publishing platforms. Plus, any existing systems or solutions, like a content management system (CMS), digital experience platform (DXP), digital asset management (DAM), customer relationship management (CRM), or enterprise resource planning (ERP). Essentially, a decent DMA should have the flexibility to sync with any existing (integrative) systems your business relies on and be updated regularly to include new channels and software required to power campaigns.</p>
<ol start="2" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Refined marketing process</h2>
</li>
</ol>
<p>Software used for marketing automation allows you to view marketing activities (such as projects and campaigns) in a structured format. This therefore allows you to review and refine any tasks or practices, eliminate “waste”, continually improve operations, and enhance campaign productivity as a gradual and methodical process. Small incremental changes can have a significant impact on growth and the bottom line over time.</p>
<ol start="3" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Time-saving</h2>
</li>
</ol>
<p>Marketing automation eliminates the need for employees to do repetitive marketing tasks;&nbsp; a DMA tool’s main raison d'etre is to save time when planning and posting high-quality content marketing projects and campaigns. This huge saving of work hours enables a business to simplify its workforce which is freed up to concentrate on high-impact projects. Marketing automation also liberates your team from the monotony of campaign execution giving them more room and time to be innovative, plan strategically, and deliver more.</p>
<ol start="4" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Reduced costs</h2>
</li>
</ol>
<p>DMA Software not only saves time but also gives much-needed tools to do more. Marketing automation technologies are a dependable alternative for extending resources and doing more with less. Using the correct marketing automation software, such as AesirXDMA, one person can do what five people might do manually.</p>
<ol start="5" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Increased ROI</h2>
</li>
</ol>
<p>Aside from cost savings, another advantage of implementing marketing automation software is increased income. Combining campaign management with post-scheduling can boost the ROI of your marketing initiatives.</p>
<p><em><img src="images/Blog_9_img_3_v2.png" alt="Blog_9_img_3_v2.png" width="942" height="538" />A Digital Marketing Automation tool has tonnes of benefits</em></p>
<ol start="6" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Data organization</h2>
</li>
</ol>
<p>Some marketing automation software solutions provide internal cloud storage, while others address data storage through partnerships and integration of a DAM (digital asset management) platform. Either way, this feature makes things a lot easier when managing campaigns. Once organized, having your virtual assets, such as logos, graphics, and copy in one place will save time and assure ease of access. Companies can also more successfully reuse campaign content if they have rapid and easy access to their digital assets.</p>
<ol start="7" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Optimized staff experience</h2>
</li>
</ol>
<p>While enhanced efficiency and income are often the primary selling points for automation, there is also much to be said about its competitive edge in providing a better work environment for staff. In the past, automation was thought of as an adversary - the concern was that automation would eliminate thousands of jobs in order to reduce costs and increase efficiency. In actuality, the bulk of the automation industry does not seek to replace people at all; rather, it seeks to maximize their performance, assisting them in performing their duties more effectively. Having an all-in-one marketing automation platform with channels and tools in one place helps to make the staff experience more straightforward and more manageable.</p>
<ol start="8" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Better team communication</h2>
</li>
</ol>
<p>Teams must interact with one another if they want to maintain consistency across several digital mediums. This involves exchanging information and data, as well as communicating with one another on a regular basis, in order to strengthen particular marketing channels and your company's overall marketing. If they do not communicate properly, it may have a detrimental influence on your business. <strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">Automation tools</a></strong> have a hand in supporting communication between teams - every team member should have easy access to all important information and be able to discuss what's going on in the business, it offers a single communication channel to unify teams, and projects are managed more efficiently.&nbsp;</p>
<ol start="9" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Business scalability</h2>
</li>
</ol>
<p>It is critical to consider scale while developing marketing campaigns. Another advantage of marketing automation is that it allows you to expand and scope your marketing initiatives. What level will they reach, and will the process scale with your business? It should, otherwise it will be difficult for your firm to grow if it is not scalable. Marketing automation helps develop scalable operations. The more manual a process is and the more it is dependent on a single individual, the more difficult it will be to expand as the team increases. Automation makes your campaigns scalable beyond the limits of your team size.</p>
<p><em><img src="images/Blog_9_img_3.png" alt="Blog_9_img_3.png" width="942" height="531" />AesirX DMA gives you free social media automation</em></p>
<p>Automations enable business marketers to develop campaigns to beat the competition, and the technologies assist organizations in providing more consistent, individualized experiences to all sorts of leads.</p>
<p>Digital marketing automation solutions have a significant influence on current marketers. Their automation and attribution capabilities level the playing field, allowing marketers to sit at the same table as sales, product, operations, and other business departments.</p>
<p>With <strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA platform</a></strong> you can fully integrate all your marketing channels (web, email, social media, etc.) with any other integrative channel, like your work’s intranet. Each package is inclusive of different tools depending on your business needs and you get social media automation software for free, always. That’s currently 9 channels (Facebook, Instagram, LinkedIn, Twitter, YouTube, Zalo, Discord, Telegram, FB Groups) with unlimited profiles.</p>
<p><strong>Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).</strong></p>
<p><strong><a href="https://dma.aesirx.io/#features" target="_self">Visit AesirX DMA</a> for more information.</strong></p>
<p><a href="https://github.com/aesirxio/dma-app" target="_self"><strong>DOWNLOAD AesirX DMA for FREE via</strong> <strong>GitHub</strong>.</a></p>

9 Marketing Automation benefits that power campaigns

Digital marketing automation lets you launch campaigns in the most optimal way. It will reduce the time spent on marketing while improving total ROI

<p>The people of cryptocurrencies, like the decentralized blockchain itself, are distributed - united by a shared interest - yet scattered all over the world.</p>
<p>So, instead of gathering in a coffee shop to talk about life, the techno-libertarian group gathers online, using platforms such as Twitter, Medium, Telegram, and Discord.</p>
<p><strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA</a></strong> (digital marketing automation) open source solution brings all these channels together on one platform, making it perfectly suited for anyone interested in or working on blockchain and GameFi projects, and to connect with audiences globally.</p>
<h2>What is AesirX DMA?</h2>
<p><strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA is an Open Source marketing automation tool</a></strong> that saves you time when creating and publishing high-quality content marketing. You can use it to create, manage, deliver, and optimize all your content from one easy-to-use platform, which includes social media, ads, publishing, email, e-commerce, DXP, and CMS channels, plus any other integrative system you need to add, such as a work’s Intranet.</p>
<h3>Connect with 9+ Social Media Channels</h3>
<ul>
<li aria-level="1">Facebook</li>
<li aria-level="1">Instagram</li>
<li aria-level="1">LinkedIn</li>
<li aria-level="1">Twitter</li>
<li aria-level="1">YouTube</li>
<li aria-level="1">Zalo</li>
<li aria-level="1">Discord - group-chatting platform originally built for gamers that has since become a general use platform for many kinds of communities.</li>
<li aria-level="1">Telegram - a cross-platform, cloud-based instant messaging service that also provides end-to-end encrypted video calling, sharing, and some other features.</li>
<li aria-level="1">FB Groups</li>
</ul>
<h3>Advertising Channels</h3>
<ul>
<li aria-level="1">Facebook Ads</li>
<li aria-level="1">Google Ads</li>
</ul>
<h3>Publishing Platforms<strong>&nbsp;</strong></h3>
<ul>
<li aria-level="1">Tumblr</li>
<li aria-level="1">Medium</li>
</ul>
<h3><strong>E-Mail Channels</strong></h3>
<ul>
<li aria-level="1">Mailchimp</li>
</ul>
<h3>E-Commerce Channels</h3>
<ul>
<li aria-level="1">Shopify</li>
<li aria-level="1">Aesir Ecommerce - a next generation digital platform that gives the ability to personalize the online user experience - individually and at scale.</li>
<li aria-level="1">redSHOP E-commerce - webshop extension, designed for use with Joomla! CMS is the leading e-commerce solution for creating an advanced &amp; integrated bespoke webshop.</li>
</ul>
<h3>Digital Experience Platform (DXP)</h3>
<ul>
<li aria-level="1">Aesir 1st Party DXP - replaces your web, e-commerce, or media web-based application(s) with a 1st-party data Digital Experience Platform, delivering maximum results and increasing ROI.</li>
</ul>
<h3>Content Management System (CMS) Channels</h3>
<ul>
<li aria-level="1">WordPress</li>
<li aria-level="1">Joomla</li>
<li aria-level="1">Drupal</li>
</ul>
<p>Of the many channels AesirX DMA includes, the rise of the Discord and Telegram communities means they might be one of the most important tools to leverage for blockchain and GameFi marketing and to launch projects globally. Many similarities exist between these two online subcultures, and both benefit from quick real-time communication with razor-sharp interaction and a clean user experience.</p>
<p><em><img src="images/Blog_8_img_5.jpg" alt="Blog_8_img_5.jpg" width="942" height="531" />Telegram &amp; Discord are ideal platforms for GameFi and Blockchain</em></p>
<h2>Telegram connects 200 million crypto users</h2>
<p>Telegram, in particular, has won the hearts and minds of this globetrotting youth, and it is currently the single most popular messaging platform in the bitcoin world. Telegram has over 200 million users and has become the de facto tool for the crypto-community to interact.</p>
<p>As a messaging platform, Telegram combines features from Whatsapp, Twitter, and traditional discussion forums, making it popular among many different crypto communities. Telegram’s concept of end-to-end encryption naturally appeals to privacy-focused, authority-skeptic blockchain enthusiasts.</p>
<p><strong><a href="https://dma.aesirx.io/channels#community-channels" target="_blank" rel="noopener">AesirX DMA includes Telegram (and Discord)</a></strong> within the social media channels which all come free (Facebook, Instagram, LinkedIn, Twitter, YouTube, Zalo, Discord, Telegram, FB Groups) within the ‘Community’ package.</p>
<h2>Discord is great for budding NFT projects</h2>
<p>Discord is a voice and chat program aimed towards the gaming community, making it ideal for blockchain and GameFi projects.</p>
<p>In recent years, Discord has gradually surpassed Telegram, and because Discord lets users debate diverse issues in distinct channels, budding NFT projects prefer to have their members on Discord.</p>
<p>Also, running a Discord server is an equally effective way to attract serious stakeholders when looking to engage quality prospects.</p>
<p>As mentioned above, Discord is included with AesirX DMA’s open source ‘Community’ package. In addition, the frontend customization (PWA) tool allows you to adjust front-end layouts and styles to get the desired look &amp; feel you want.</p>
<p><em><img src="images/Blog_8_img_4.jpg" alt="Blog_8_img_4.jpg" width="942" height="531" />Medium and Twitter have massive global audiences</em></p>
<h2>Medium has a massive worldwide reach</h2>
<p>Medium is a social journalism or blogging platform that has somewhere between 85 and 100 million monthly active users, demonstrating its massive worldwide audience and potential reach of content.</p>
<p>The platform is popular amongst the blockchain and GameFi communities who can write press releases and any style of blog to share information on projects.</p>
<p>AesirX DMA includes Medium within the publishing channels category which is included in the ‘Starter’ package and up.</p>
<h2>Gain hundreds of thousands of Twitter followers</h2>
<p>Twitter is one of the best places to acquire information. Users can locate almost anything on the platform thanks to over a billion search queries. This is one of the primary reasons that metaverse and crypto aficionados, as well as business leaders, utilize Twitter to share information. Axie Infinity, a prominent name in metaverse cryptocurrency, has hundreds of thousands of Twitter followers. This obviously shows that individuals rely extensively on the platform to obtain useful information.</p>
<p>Following projects and influencers, and searching for specific terms, hashtags, and mentions related to metaverse on Twitter is a great way to get connected and link into the blockchain and GameFi global communities.</p>
<p><strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA</a></strong> lets you automate all your blockchain and GameFi marketing posts to Twitter for free.</p>
<p><em><img src="images/Blog_8_img_3.jpg" alt="Blog_8_img_3.jpg" width="942" height="531" />Insta and MailChimp can build hype and help to grow your community</em></p>
<h2>Instagram can build international hype</h2>
<p>In an age where new NFT collections are launched on a daily basis, it is critical to advertise and develop buzz for any collection.</p>
<p>Instagram is a social media site for sharing digital art and images, making it ideal for showcasing NFT collections. Some of the world's top artists utilize Instagram to build global hype and garner more eyes on their future releases.</p>
<p>Instagram is included on AesirX DMA for free.</p>
<h2>Grow your own community with MailChimp</h2>
<p>With 4.14 bn email users worldwide, email marketing can be lucrative if done right. MailChimp is an email marketing platform that can connect to your social media accounts like Facebook, Instagram, and Twitter and automatically add your followers as contacts in a Mailchimp audience (a collection of contacts) so you can more easily create targeted email campaigns.</p>
<p>Get email category channels, including MailChimp on <a href="https://dma.aesirx.io/#packages" target="_blank" rel="noopener"><strong>AesirX DMA’s ‘Starter’ package for just $49 per month</strong></a>. That includes all 9+ social media channels, unlimited profiles/channel category, unlimited calendar/scheduling, unlimited projects, and unlimited campaigns, plus frontend customization (PWA) and DXP and CMS channels.</p>
<p><em><img src="images/Blog_8_img_2.jpg" alt="Blog_8_img_2.jpg" width="942" height="531" />AesirX DMA lets you run Google Ads so that GameFi projects can gain more traction</em></p>
<h2>Paid Advertising will boost your project globally</h2>
<p>For blockchain and GameFi projects, a mixture of paid and organic promotions is generally the preferred choice.</p>
<p>Paid advertising will trump organic visibility in the majority of situations due to the general public's lack of understanding of GameFi, and because an organic presence on social media networks demands a steady supply of good material that is both interesting and educational, which is often unsustainable.</p>
<p>AesirX DMA lets you run Facebook Ads and Google Ads so that GameFi projects can gain much more traction and gain global visibility in a much more efficient manner.</p>
<h2>Build a website or landing page using a CMS</h2>
<p>Customer perception of your business depends on your entire online image. As the main online channel, a professional website for your businesses is key - it needs to be fully functional and user-friendly.</p>
<p>Any legitimate blockchain or GameFi project needs a mobile-friendly website and/or landing page to provide information, help build trust, generate value, and show how passionate the creators are.</p>
<p><strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA</a></strong> includes three of the most popular CMSs (content management system) WordPress, Joomla, and Drupal (‘Starter’ package +), so it’s easy to build and maintain a website or landing page that’s fit for any global audience.</p>
<h2>Get AesirX DMA and connect to a global audience</h2>
<p><em><img src="images/Blog_8_img_1.png" alt="Blog_8_img_1.png" width="942" height="886" />Reach global audiences with AesirX DMA</em></p>
<p>Whether you're an NFT newcomer interested in getting a taste of play-to-earn blockchain games, or a seasoned developer making an income from crypto tokens, now is the perfect time to connect all channels with AesirX DMA.</p>
<p><strong>Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).</strong></p>
<p><strong><a href="https://dma.aesirx.io/#features" target="_self">Visit AesirX DMA</a> for more information.</strong></p>
<p><strong><a href="https://github.com/aesirxio/dma-app" target="_self">DOWNLOAD AesirX DMA for FREE via GitHub.</a></strong></p>

Why blockchain and GameFi projects can reach global audiences with AesirX DMA 

AesirX DMA brings all blockchain and GameFi channels like Discord, Telegram, and Medium together on one platform making it easy to reach global audiences

Win the blockchain and GameFi projects with AesirX DMA

Why blockchain and GameFi projects can reach global audiences with AesirX DMA

<p>There are different options available if you are searching for <strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">a new digital marketing automation tool - a few solutions are "open source,"</a> </strong>which is becoming increasingly popular. But why should you use open-source marketing automation? We set out the questions you might have and what to consider.</p>
<h2>Why do we need Digital Marketing Automation (DMA)?</h2>
<p>The ultimate goal of every business is to increase revenue, accelerate ROI, and build customer connections. It’s an irrefutable reality that a firm can only develop and flourish if sales targets are met, and marketing activities must be very effective in order to do so. Marketers must be aware of shifting market trends and respond appropriately to guarantee that the organization is marketed in a result-oriented way.</p>
<p>An organization's effective marketing strategy can comprise email marketing campaigns, social media marketing, content marketing, digital marketing, website promotion, and a variety of other activities that engage new audiences and maintain existing ones.</p>
<p>These efforts can put a significant strain on your organization's resources. Automation frees up time that can be better spent on things that need your team's specific talents, such as client engagement and strategy.</p>
<p>When we combine all of these marketing initiatives, the demand for automation arises to save time and increase accuracy.</p>
<p>Therefore, investing in effective digital marketing automation tools will aid in the efficient execution of your marketing tasks; when team members have time to focus on their primary jobs, they are more productive. As a result, projects are completed faster and without the need for additional personnel.</p>
<h2>What is Digital Marketing Automation?</h2>
<p><em><a href="https://dma.aesirx.io/blog/what-is-open-source-digital-marketing-automation" target="_self"><img src="images/Blog_7_img_3.png" alt="Blog_7_img_3.png" width="942" height="538" /></a>Digital Marketing Automation tools allow businesses to effectively execute marketing tasks</em></p>
<p>Service Delivery Automation (also known as robotic process automation, process automation, machine learning, and AI) is a blanket term used to describe the automation of a sequence of human activities involved in a business or IT process.</p>
<p>With newer tech, better connectivity, and cheaper storage, this evolving sector has gained much popularity in recent years with “X as a Service” emerging as a strong model of cloud computing.</p>
<p>Platform as a Service (PaaS) particularly provides a platform for users to develop, run, and manage apps without having to build and maintain the cloud infrastructure needed to develop and deploy an application.</p>
<p>Falling under this category, Digital Marketing Automation (DMA) software, also referred to as automation tools, handles routine tasks that don't require active human involvement.</p>
<p>An example of this is social media management. A DMA platform can centralize the social media channels such as Facebook, Twitter, YouTube, etc. so that posting can be done in minutes, rather than hours. The content can be scheduled ahead of time ready to post to the chosen networks.&nbsp;</p>
<p>With clear job assignments, due dates, statuses, and more, a DMA helps a marketing team keep all of its tasks on track. The entire team can easily receive a high-level snapshot of projects or dive down to particular milestones.</p>
<p>Automation platforms can also be linked to other tools such as a content management system (CMS), digital experience platform (DXP), email, digital asset management (DAM), and so on, minimizing time-consuming manual procedures by centralizing all resources.</p>
<p>Automation, in essence, eliminates the drain of repeated work, allowing you to get the most out of specialists. With these savings, your company can reinvest the duties right back into campaigns for greater results.</p>
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<p style="text-align: center;"><strong><span style="font-size: 12pt; color: #000000;">By 2027, the marketing automation industry is anticipated to be worth $8.42 bn. According to research by <span style="color: #1ab394;"><a href="https://www.researchandmarkets.com/" target="_blank" rel="noopener" style="color: #1ab394;">ResearchAndMarkets.com</a></span> in 2020, the market is predicted to grow at a CAGR of 9.8 percent from 2020 to 2027.</span></strong></p>
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<h2>What is Open Source?</h2>
<p><strong><a href="https://dma.aesirx.io/blog/what-is-open-source-digital-marketing-automation" target="_self">An open-source software project is the creation of software</a></strong> in which the source code is freely accessible to anybody. You can check the code, host it on its own, or integrate it into another app. Depending on your requirements, you can even create more features.</p>
<p>This free peer-reviewed nature means open-source software is backed by a passionate community that supports and embraces its benefits. The broader open-source community believes in more than just coding, that open source is more than just using widely available software. The culture embodies the ideas at a deeper, societal level and makes them part of everyday practices.</p>
<p>You can gain an operational view of how an open-source community operates by looking at the code hosting site that a project utilizes, for example, Github. This is where the developers work, and likely where many of the project's users come to check on its development. These platforms leave a contribution-based digital footprint, which aids in understanding the various sorts of interactions contributors have with the project's codebase.</p>
<p>The aim of open-source digital marketing is to give a realistic alternative to costly and sometimes ineffective strategies (time-consuming and error-prone) as well as to foster a culture of shared responsibility (rather than putting all the risk on the client).</p>
<p>You will likely have heard of many open-source projects which are inevitably a part of your day-to-day life, such as WordPress, Joomla, Drupal, Prestashop CMS, and eCommerce websites. Google, Facebook and Microsoft offer the majority of their framework code in open source.</p>
<p><em><img src="images/Blog_7_img_2.png" alt="Blog_7_img_2.png" width="942" height="538" />Open-source software is part of your day-to-day life</em></p>
<h2>6 Reasons to use Open-Source DMA</h2>
<p>From a user standpoint, there are six key reasons to adopt open-source marketing and automation software:</p>
<ul>
<li aria-level="1">Can be modified and customized as per the business needs.</li>
<li aria-level="1">You can have better control over the functionality.</li>
<li aria-level="1">Faster time to market.</li>
<li aria-level="1">Better stability and security compared to proprietary software.</li>
<li aria-level="1">It is easier to locate marketing and technical experts.</li>
<li aria-level="1">More vendors with the correct service-to-price ratio.</li>
</ul>
<h2>Standard Features of Marketing Automation Tools</h2>
<p>When shopping for marketing automation solutions, look out for the following standard characteristics:</p>
<ul>
<li aria-level="1"><strong>Scheduling</strong> - Being able to create content (for multiple channels) and schedule ahead of time is the main draw of a DMA tool.</li>
<li aria-level="1"><strong>Project Management</strong> - Coordinate projects in one easy-to-use platform.</li>
<li aria-level="1"><strong>Campaign Management</strong> - An effective DMA tool helps leaders organize campaigns.&nbsp;</li>
<li aria-level="1"><strong>Digital Asset Storage</strong> - Upload your images and other digital assets to a central DAM (digital asset management) tool so you can easily select them for posting.</li>
<li aria-level="1"><strong>Multiple Channels</strong> - The more channels you can connect with through the DMA tool, the easier and quicker it will be to plan and post.&nbsp;</li>
<li><strong>Support</strong> - Select a platform that offers ticketed support or if possible, 24/7 support.</li>
</ul>
<h3>AesirX DMA</h3>
<p><em><img src="images/Blog_7_img_1.png" alt="Blog_7_img_1.png" width="942" height="531" />AesirX DMA - the world's first Free Open-SourceDMA platform</em></p>
<p><strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA</a></strong> is the world's first Free Open-Source Digital Marketing Automation platform.</p>
<p>It will connect your marketing department with web, social media, DXP (digital experience platform), email, publishing channels (e.g. Medium &amp; Tumblr), e-commerce channels, advertising channels, and all without having to pay more for additional software - i.e. each package is inclusive of different tools depending on your business needs. You can also choose to integrate any other integrative channel, such as your work’s Intranet.</p>
<p>It can be installed in less than 60 seconds using the npm React app or you can deploy to Amazon Web Services (AWS), Azure, or Google Cloud using one of the deployables.</p>
<p>What's amazing about AesirX DMA is that it includes free social media automation - currently 9 channels (Facebook, Instagram, Twitter, YouTube, LinkedIn, Discord, Telegram, Zalo, FB Groups). Typically, free platforms have extremely limited capabilities, such as only a few channels.</p>
<p><strong>Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).</strong></p>
<p><a href="https://dma.aesirx.io/#features" target="_self">Visit AesirX DMA</a><strong> for more information.</strong></p>
<p><strong><a href="https://github.com/aesirxio/dma-app" target="_self">DOWNLOAD AesirX DMA for FREE via GitHub.</a></strong></p>

What is Open-Source Digital Marketing Automation?

Open-Source digital marketing automation tools have source code that is freely accessible to anybody and offer a more cost-effective solution

<p>Massive volumes of content marketing are required across more channels than ever before in today's marketing landscape, leaving many firms struggling to keep up with content development and delivery.</p>
<p>Enter digital marketing automation.</p>
<p>Digital marketing automation relieves marketers of monotonous tasks while also helping brands increase profitability.</p>
<p>One such tool, <strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA, saves you up to 80% of time </a></strong>when creating and publishing high-quality content marketing, but “<span style="font-size: 14pt;"><strong>how</strong></span>,” you ask?</p>
<p><a href="https://dma.aesirx.io/blog/how-to-save-up-to-80-of-time-on-content-marketing-with-aesirx-dma" target="_self"><img src="images/Blog_6_img_cover.png" alt="Blog_6_img_cover.png" width="942" height="531" /></a></p>
<h2>What is AesirX DMA?</h2>
<p><strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA is an Open Source Digital Marketing Automation platform</a></strong>. You can use it to create, manage, deliver, and optimize all your content from one easy-to-use platform, which includes social media, publishing, community, advertising, email, e-commerce, DXP, and CMS channels, plus any other integrative system you need to add, such as a work’s Intranet or CRM. Channels include:</p>
<p><em><a href="https://dma.aesirx.io/#packages" target="_blank" rel="noopener"><img src="images/Blog_6_img_1.png" alt="Blog_6_img_1.png" width="942" height="1123" /></a>Channels on offer, or coming soon, to AesirX DMA</em></p>
<p>All the channels and tools available on AesirX DMA allow you to save up to 80% of time when it comes to content marketing. Here’s how to do it:</p>
<h2>Automate your social media (and get it for free!)</h2>
<p>Creating, distributing, and evaluating information across so many touchpoints is overwhelmingly time-consuming, except, of course, if you use social media automation.</p>
<p>Social media automation or Digital Marketing Automation (DMA) is using software to reduce the amount of time spent on social media tasks that don’t require a human touch.</p>
<p>Writing social media posts and uploading them in real time can take a significant amount of effort, not to mention the time spent connecting with your audience. Automation tools reduce this time by allowing you to queue up content and distribute it across several weeks or months.</p>
<p>Using tools to assist marketers means less time spent on repetitive tasks, giving your marketing team more time to generate new compelling content. One of the most fundamental advantages of SoMe marketing automation should not be overlooked: it makes handling many social media accounts much easier and can reduce a full-time job to only a few hours per week, saving up to 80% of time on social media content marketing.</p>
<p><em><img src="images/Blog_6_img_2.png" alt="Blog_6_img_2.png" width="942" height="538" />AesirX DMA gives you free social media automation</em></p>
<p><strong><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA is not just time-saving</a></strong>. It offers free social media channels on all packages - so you can connect and start posting across 9 (and growing) social media networks for free - Facebook, Instagram, Twitter, LinkedIn, YouTube, Discord, Telegram, Zalo, and FB Groups.</p>
<p>You get also unlimited features (usually confined to expensive upgrades) free with AesirX DMA:</p>
<ul>
<li aria-level="1">Unlimited profiles (channel categories) - create as many profiles as you need.&nbsp;</li>
<li aria-level="1">Unlimited scheduling (calendar) - schedule as many posts as you want.</li>
<li aria-level="1">Unlimited projects - set up unlimited content by project name.</li>
<li aria-level="1">Unlimited campaigns - organize your content with limitless amounts of campaigns.</li>
</ul>
<h2>Make a move to FOSS</h2>
<p>Aesir’s Open Source Platform as a Service (PaaS) can be downloaded for <strong><a href="https://github.com/aesirxio/dma-app" target="_blank" rel="noopener">free from GitHub</a></strong> (no card details required) and has full frontend customization included.</p>
<p>Free Open Source software (FOSS) means you get automation solutions using existing freely shared code that others have built and which can then be modified to suit your organization’s needs.</p>
<p>Software that could take hundreds or even thousands of hours to write code for, can be downloaded in minutes, and gradually adapted, reducing time-to-market. Small businesses all across the world are saving time, not to mention money, thanks to open source initiatives.</p>
<h2>Integrate all your customer-facing channels</h2>
<p>Having all of your channels on one platform allows you to develop, manage, deliver, and optimize all of your content from a single, simple interface.</p>
<p>It’s not uncommon to have dozens of browser tabs open and several applications on the go at one time. Delays can be caused by losing your place, slowing your computer, or generally being unorganized.</p>
<p>Having all your tools and data available in one place reduces the time it takes to complete tasks, and if you’re actively communicating with customers, this can have a more positive effect on the customer experience.</p>
<p>Better organization, simpler operations, more effective communications, and streamlined processes all contribute to less time spent on content marketing.</p>
<p><em><img src="images/Blog_6_img_3.png" alt="Blog_6_img_3.png" width="942" height="538" />Integrate all your channels to AesirX DMA</em></p>
<h2>… and all your staff-facing channels</h2>
<p>Having all the channels your staff glean information from or utilize daily as part of operational processes in one place means everyone in the organization is on the same page within the same system. Adoption is simple, and the team immediately reaps the advantages of greater efficiency and production.</p>
<p>Onboarding and training staff is a huge time consumer, generally taking 12 weeks (depending on the role) and many staff hours. Having all staff-facing channels (like a CMS, CRM, DXP, and ERP) in one place and automating content marketing helps to reduce the time it takes to train, structures the development plan, and ensures no vital information is missed.</p>
<p>Automation tools can also reduce turnover caused by the stress of monotonous manual tasks and considering the high cost of replacing employees (sometimes as much as 33% of an employee’s annual salary), <strong><a href="https://dma.aesirx.io/#features" target="_blank" rel="noopener">AesirX DMA not only saves you huge amounts of time in general</a></strong> but also potentially vast sums of money on training and resources.</p>
<h2>Customize AesirX DMA</h2>
<p>Being able to customize AesirX DMA to suit how your teams work will also align processes and improve productivity. Employees will spend less time moving around to speak with one another, and they will be able to start and complete tasks more quickly.</p>
<p><em><img src="images/Blog_6_img_4.png" alt="Blog_6_img_4.png" width="942" height="538" />Streamline processes through customization</em></p>
<h2>Amplify your content</h2>
<p>Organic social media only reaches your followers, so it can be a lengthy process to get through to large amounts of customers and achieve your desired growth level.</p>
<p>Promoting your content with paid ads, and ensuring it gets seen and engaged with by your target market, is incredibly valuable and time saving.</p>
<p>Use AesirX DMA tools like Facebook Ads and Google Ads to reach a larger and more specific audience faster - let customers come to you instead of spending more time finding them.</p>
<p><strong><a href="https://dma.aesirx.io/#features" target="_blank" rel="noopener">Using AesirX Digital Marketing Automation to its full potential</a></strong> can save you up to 80% of time spent on content marketing. With fewer tedious tasks (like social media posting, running ads, inbound marketing, emails, etc.) for you and your staff to accomplish, you'll be able to better manage your time, completing the most important things first and having buffer time in between.</p>
<p><strong>Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).</strong></p>
<p><strong><a href="https://dma.aesirx.io/#features" target="_blank" rel="noopener">Visit AesirX DMA</a> for more information.</strong></p>
<p><span style="background-color: #ffff99;"><strong>DOWNLOAD AesirX DMA for FREE via <a href="https://github.com/aesirxio/dma-app" target="_blank" rel="noopener" style="background-color: #ffff99;">GitHub</a></strong>.</span></p>

How to save up to 80% of time on content marketing with AesirX DMA

AesirX DMA can save 80% of time when creating and publishing high-quality content marketing. Automating social media is just one way

Save time on content marketing with AesirX DMA 

<p>More organizations are opting to invest in free open source software (FOSS) in today's technology-driven, fast-paced business climate. Open source (which is software that developers can inspect, copy, alter, and redistribute) provides several benefits to businesses, including faster innovation, sound support from a sizable and avid community, and independence from proprietary lock-in.</p>
<p><em><img src="images/Blog_5_img_1.png" alt="Blog_5_img_1.png" width="942" height="538" />Free Open Source Software can change your business</em></p>
<p>For many, open source is more than simply coding. It symbolizes a way of life. An open source community celebrates and promotes the concept that transparency, giving back to the community, sharing, and collaborating leads to better software - and, maybe, a better society.</p>
<p>Nowadays, there is no getting around open source software. Companies that use open source are among the most successful in the world. According to the consulting company BCG, 99% of Fortune 500 organizations utilize open source software. Last year, around 85% of the world’s smartphones ran on Android, the open source operating system built on the open Linux kernel.</p>
<p>Unsurprisingly, working with open source software is quickly becoming a prerequisite for all applications. So, are you wondering if your company's next technological move should be open source?</p>
<h2>“Just a hobby”</h2>
<p>Linus Torvalds, then a 21-year-old computer science student at the University of Helsinki, casually declared through a Usenet posting in August 1991:</p>
<blockquote>
<p style="text-align: center;"><span style="font-size: 14pt;"><strong><span style="color: #1ab394;">"I'm building a free operating system, just a hobby, won't be large and professional like GNU...."</span></strong></span></p>
</blockquote>
<p>His passion led to the creation of the world's first free operating system, the Linux kernel, and sparked the free open source software movement.</p>
<p><img src="images/Blog_5_img_3.png" alt="Blog_5_img_3.png" width="942" height="538" />The “free” denotes the users’ freedoms, i.e. the freedom to inspect it, copy it, alter it, and redistribute copies - a matter of freedom, not cost.</p>
<p>Tens of millions of people now use free software; in some parts of Spain and India, public schools now instruct all pupils to use the free GNU/Linux operating system. Most of these users, however, have never heard of the ethical reasons for which the system was created for the free software community because these systems and communities are now more commonly referred to as "open source," attributing them to a different philosophy in which these freedoms are rarely mentioned.</p>
<p>Three decades from its beginnings, "open" has become one of the primary methods for developing software. Companies make considerable use of open source software, which is progressively defining enterprise software architectures. Creating and distributing open source software is no longer a revolutionary concept, it is a strategic requirement in a rapidly changing digital environment.</p>
<p style="text-align: center;"><span style="font-size: 14pt;"><strong><span style="color: #1ab394;">FOSS is a strategic requirement in a rapidly changing digital environment</span></strong></span></p>
<h2>Avoid vendor lock-in</h2>
<p>For many Chief Information Officers, open source has become a preferred option to vendor solutions with expensive user licenses and software maintenance costs, but limited features that need extensive modification to satisfy the needs of business users.</p>
<p>The limits of proprietary software result in inflexible tech stacks that are unable to survive today's digital disruption and continuing innovation. In contrast, open source is completely the reverse.</p>
<p>Libraries of easily-available solutions enable organizations to pick those that are the greatest match for their business groups and to adapt them to meet their specific requirements. This "take what you need" methodology has been shown to be beneficial for attaining long-term digital sustainability through agility, cost savings, and continual development.</p>
<h2>Accelerate enterprise innovation</h2>
<p>Software crowdsourcing promotes innovation by bringing together the greatest developer talent from across the world to solve challenges collaboratively. The open source community facilitates large-scale cooperation and experimentation, capturing a potential for innovation that no one enterprise can provide on its own.</p>
<p>More viewpoints foster unique approaches to issue resolution and quick innovation, which are typically not possible with standard development frameworks. Open source also allows businesses to access high-quality accelerators and frameworks from the community in order to implement agile development methods with a shorter time-to-market.</p>
<p><em><a href="https://aesirx.io/" target="_blank" rel="noopener"><img src="images/Blog_5_img_2.png" alt="Blog_5_img_2.png" width="942" height="538" /></a>AesirX Solution Series offers FOSS innovation</em></p>
<h2>Increase developer engagement</h2>
<p>The worldwide developer community values cooperation and participation in order to generate high-quality solutions that benefit the whole community as well as companies. As a result, businesses that take this proactive and forward-thinking approach to software development find it simpler to attract top personnel from across the world, strengthening their own reputation and inventive skills.</p>
<p>It does not end with the acquisition of talent. Companies that promote open source inside their businesses frequently see excellent retention of top-tier developers, providing a clear competitive advantage in the age of the great resignation. Showcasing open source projects gives a glimpse into the sorts of challenges that organizations' development teams are tackling, making it simpler for them to attract top talent.</p>
<h2>AesirX DMA - the world's first Free Open-Source Digital Marketing Automation platform</h2>
<p><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA is an Open Source marketing automation tool</a> that saves you time when creating and publishing high-quality content marketing. As part of the AesirX Solutions Series, AesirX DMA connects to the intuitive and central AesirX system, including AesirX DAM and AesirX PIM, which carry all the benefits of free open source software.&nbsp;</p>
<p><strong>Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).</strong></p>
<p><a href="https://dma.aesirx.io/#features" target="_blank" rel="noopener">Visit AesirX DMA</a><strong> for more information.</strong></p>
<p><span style="background-color: #ffff99;"><strong>DOWNLOAD AesirX DMA for FREE via</strong> <a href="https://github.com/aesirxio/dma-app" target="_blank" rel="noopener" style="background-color: #ffff99;">GitHub</a>.</span></p>

Free & Open Source - how FOSS can change your business

Wondering if your company's next tech move should be free open source? Get faster innovation and freedom from proprietary lock-in.

<p>Marketing automation frees marketers from monotonous work and helps firms pump up earnings, automatically. Leading brands are aware of this and take advantage of it. In fact, 75 percent of marketers use at least one type of marketing automation tool to boost revenue.</p>
<p><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA</a> is an all-in-one enterprise-level Digital Marketing Automation tool that allows you to completely run all your marketing efforts from one place. It connects and integrates the marketing department with any other integrative channel including web,&nbsp; email, social media, e-commerce channels, DXP (digital experience platform), publishing platforms, and advertising channels.</p>
<p>But how does AesirX DMA help you make more money for your enterprise-level business? To understand the connection, we will look at 6 revenue-boosting benefits of AesirX DMA.</p>
<ol class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Save time - boost ROI on staff costs</h2>
</li>
</ol>
<p><em><img src="images/Blog_4_img_1.png" alt="Blog_4_img_1.png" width="942" height="538" />AesirX DMA&nbsp; increases the ROI on staff spending</em></p>
<p>Marketing automation eliminates the need for employees to do repetitive marketing tasks, so with AesirX DMA, you can save on a huge amount of work hours when creating and publishing high-quality content marketing.</p>
<p>This enables you to simplify your workforce who are now free to concentrate on high-impact projects, i.e the best staff working on the type of projects that add the greatest value to your company. This means reduced staff expenses and an improved ROI on your investment in hiring them.</p>
<ol start="2" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Improve the customer experience</h2>
</li>
</ol>
<p>One significant advantage of <a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA</a> is that it allows you to provide a better experience to your clients.</p>
<p>Being able to centralize all your customer-facing channels such as your apps, tools, and data together on one platform has a positive effect on how you provide customer service. Better organization, streamlined activities, heightened communication, and more efficient workflows all equate to a better customer experience long term.</p>
<ol start="3" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Dynamically scale your business</h2>
</li>
</ol>
<p><em><img src="images/Blog_4_img_2.png" alt="Blog_4_img_2.png" width="942" height="538" />Expand marketing efforts with AesirX DMA</em></p>
<p>Another advantage of AesirX DMA is that it allows you to expand and scope your marketing initiatives. It should go without saying that automating email campaigns is more efficient than manually developing and sending them.</p>
<p>Automation allows your campaigns to scale beyond the size of your team. You can construct a full campaign series to enhance income at each step of the buying cycle.</p>
<p>AesirX DMA currently has 21+ channels (social media, mail, CMS, DXP, e-commerce, ads) with many more coming over the next few quarters. Check out the <a href="https://dma.aesirx.io/roadmap" target="_blank" rel="noopener">AesirX DMA Roadmap</a> for details.</p>
<ol start="4" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Compliant custom solutions</h2>
</li>
</ol>
<p>AesirX DMA is customizable to any channel and fully GDPR compliant. It is designed with privacy in mind as well as having local and global compliant data storage options (enterprise edition).</p>
<p>GDPR and Marketing Automation go hand in hand. Best practice inbound marketing, driven by AesirX DMA, naturally respects individual rights while nurturing leads with improved conversion and enhanced value.</p>
<ol start="5" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Free open-source PWA</h2>
</li>
</ol>
<p><em><img src="images/Blog_4_img_3.png" alt="Blog_4_img_3.png" width="942" height="886" />Get Free social media automation with AesirX DMA</em></p>
<p>AesirX DMA has a Free Open Source PWA (progressive web app) frontend that is fully customizable with delivered automation backend services.</p>
<p>That means AesirX DMA includes Free social media automation - currently 9 channels (Facebook, Instagram, LinkedIn, Twitter, YouTube, Zalo, Discord, Telegram, FB Groups) with unlimited profiles.</p>
<ol start="6" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>Cost-effective tools</h2>
</li>
</ol>
<p>You can save massively on digital marketing expenses through customized channel integrations and automation with AesirX DMA. Not only do you get Free Open Source Software options as mentioned above, but AesirX DMA is more cost-effective than any other enterprise-level DMA platform on the market. Try comparing with other popular Digital marketing Automation tools: <a href="https://dma.aesirx.io/blog/aesirx-dma-vs-hubspot-vs-marketo" target="_blank" rel="noopener">AesirX DMA Vs. HubSpot Vs. Marketo</a> or find out about <a href="https://dma.aesirx.io/blog/aesirx-dma-vs-hootsuite-compared-which-is-better" target="_blank" rel="noopener">AesirX DMA Vs Hootsuite Compared: Which is Better?</a></p>
<ol start="7" class="fs-3 font-robotoslab text-secondary">
<li>
<h2>What’s not to love about AesirX DMA!</h2>
</li>
</ol>
<p>You get complete end-to-end service with AesirX DMA, delivered to you as a fully managed Platform as a Service (PaaS), including hosting, management, service, and 24/7 Support (enterprise edition). Save time that would normally be spent on planning and posting, and enjoy creating better content instead.</p>
<p><strong>Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).</strong></p>
<p><strong><a href="https://dma.aesirx.io/#features" target="_blank" rel="noopener">Visit AesirX DMA</a> for more information.</strong></p>
<p><span style="background-color: #ffff99;"><strong>DOWNLOAD AesirX DMA for FREE via</strong> <a href="https://github.com/aesirxio/dma-app" target="_blank" rel="noopener" style="background-color: #ffff99;">GitHub</a>.</span></p>

6 AesirX DMA Benefits for Enterprise-level Businesses

An effective Digital Marketing Automation platform like AesirX DMA will grow your enterprise-level business and provide many revenue-boosting benefits

<p><span style="color: #808080; font-size: 14pt;"><a href="https://dma.aesirx.io/" target="_blank" rel="noopener" style="color: #808080;">AesirX DMA</a> is a powerful marketing automation tool that offers an incredible amount of services. It provides free social media automation which we wanted to compare with one of the current market leaders in social media management tools, Hootsuite. The results will surprise you.</span></p>
<h2>Summary of AesirX DMA and Hootsuite</h2>
<p><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">AesirX DMA is a Free Open Source (FOSS)</a> PWA-powered Digital Marketing Automation as a Service (DMAaaS) platform.&nbsp;</p>
<p>FOSS means the source code can be edited, modified, or reused by users and programmers, allowing developers to improve program functioning by altering it. The term "free" denotes that the program is not subject to copyright restrictions.&nbsp;</p>
<p>PWA stands for Progressive Web Application, commonly known as a progressive web app, which is a type of web app that can operate both as a web page and mobile app on any device.&nbsp;</p>
<p>DMA (Digital Marketing Automation) software is used to automate repetitive marketing processes such as social media posting, email marketing, and ad campaigns.</p>
<p>Hootsuite is a social media management platform - a scalable tool that allows businesses to manage multiple social media accounts across departments and devices. Like a DMA platform, but focussed only on social media.&nbsp;</p>
<h2>AesirX DMA</h2>
<p>AesirX DMA is the new Digital Marketing Automation platform on the block. It forms part of the Aesir Solutions Series which was borne out of Aesir DXP - context marketing and omnichannel commerce platform, first developed in 2012.&nbsp;</p>
<p>The DMA platform fully connects and integrates the marketing department into web, e-commerce, mail, social media, and any other integrative channel, designed to help organizations save time and be more efficient with any digital marketing, not just social media.&nbsp;</p>
<h3>AesirX DMA Features</h3>
<p>1.&nbsp;5 plans</p>
<ul>
<li>
<p>Community $0 (1 user, unlimited accounts)</p>
</li>
<li>
<p>Starter $49 (5 users, unlimited accounts)</p>
</li>
<li>
<p>Team $99 (10 users, unlimited accounts)</p>
</li>
<li>
<p>Growth $249 (25 users, unlimited accounts)</p>
</li>
<li>
<p>Enterprise $1,000 (+ Custom) (100 users, unlimited accounts)</p>
</li>
</ul>
<p>2.&nbsp;9 social networks are covered</p>
<p>Facebook, Instagram, LinkedIn, Twitter, YouTube, Zalo, Discord, Telegram, and FB Groups.</p>
<p>3.&nbsp;You can schedule an unlimited number of posts (with 100, 250, 500, 1000, and 5000 delivered posts per day in relation to each plan).</p>
<p>4.&nbsp;Free unlimited open-source social media channels.</p>
<p>5.&nbsp;All plans are self-managed and self-hosted, except for the ‘Enterprise’ plan which is fully managed.</p>
<p>6.&nbsp;In addition to the social media channels, you get the following with AesirX DMA (plan depending)</p>
<ul>
<li>Advertising Channels [Facebook Ads, Google Ads]</li>
<li>Publishing [Tumblr, Medium]</li>
<li>CMS - Content Management System Channels [WordPress, Joomla, Drupal]</li>
<li>DXP - Digital Experience Platform [Aesir 1st Party DXP]</li>
<li>E-Mail Channels [Mailchimp]</li>
<li>E-Commerce Channels [Shopify, Aesir Ecommerce, redSHOP E-commerce]</li>
<li>Custom Channels [e.g. Intranet, ERP, CRM, Apps, API].</li>
</ul>
<h3>AesirX DMA Strengths</h3>
<ol>
<li aria-level="1">The free ‘Community’ plan offers more (and has less restrictions) than any other free social media plan on the market, and in many cases, offers more than other providers’ basic pay-for plan.</li>
<li aria-level="1">There are 21+ channels (including social media, mail, CMS, DXP, e-commerce, and Ads).</li>
<li aria-level="1">AesirX DMA is fully customizable to any channel.&nbsp;</li>
<li aria-level="1">Fully GDPR compliant as well as Safe Harbour Data Storage options. Digital asset storage limits included in each plan are 100MB, 1GB, 5GB, 10GB, and 100GB respectively.&nbsp;</li>
<li aria-level="1">The ‘Starter’, ‘Team’ and ‘Growth’ plans have 24/7 support via a ticket system (and the ‘Enterprise plan does not need this as it’s fully managed).</li>
</ol>
<p><em><img src="images/Blog_2_img_1.png" alt="Blog_2_img_1.png" width="942" height="886" />AesirX DMA features and pricing</em></p>
<h2>Hootsuite</h2>
<p>Ryan Holmes founded Hootsuite in 2008 as a social media management platform. The dashboard-style user interface was created to manage social media accounts and assign tasks to colleagues across numerous platforms, all from one interface.</p>
<h3>Hootsuite Features</h3>
<p>1.&nbsp;4 plans</p>
<ul>
<li>Professional $49 (1 user, 10 social accounts)</li>
<li>Team $129 (3 users, 20 social accounts)</li>
<li>Business $739 (5 users, 35 social accounts)</li>
<li>Enterprise $Custom (5+ users, 50+ social accounts)</li>
</ul>
<p>2.&nbsp;6 social networks are covered - Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest.</p>
<p>3.&nbsp;You can schedule unlimited posts (there is no available data that mentions daily delivered limits).</p>
<p>4.&nbsp;The ‘Enterprise’ plan provides a quarterly business review, 24/7 priority support, report on team performance, and Ad spend.</p>
<h3>Hootsuite Strengths</h3>
<p>1.&nbsp;The ‘Enterprise’ plan provides custom solutions.</p>
<p>2.&nbsp;The ‘Business’ and ‘Enterprise’ plans offer 24/7 support.</p>
<p>3.&nbsp;GDPR compliant.</p>
<p><em><img src="images/Blog_2_img_2.png" alt="Blog_2_img_2.png" width="942" height="564" />Hootsuite’s features and pricing</em></p>
<h2>Hootsuite Vs. AesirX DMA Comparison Table</h2>
<p>When you look at each plan side by side, it’s obvious how much more you get with AesirX DMA.</p>
<p><img src="images/Blog_2_img_3.png" alt="Blog_2_img_3.png" width="942" height="1510" />&nbsp;</p>
<h2>Summary</h2>
<p>The main differences between AesirX DMA vs Hootsuite:</p>
<ul>
<li aria-level="1">AesirX DMA offers free Social Media automation services, Hootsuite plans start from $49 per month.</li>
<li aria-level="1">AesirX DMA does much more than social media management which is the only service Hootsuite provides.&nbsp;</li>
<li aria-level="1">AesirX DMA is more cost-effective in comparison to Hootsuite.</li>
</ul>
<p>AesirX DMA is powerful and has considerably more functionality than Hootsuite which is just a social media manager. If you want to do more than just post on social media, then AesirX DMA is the better option as you get a full Content Management System, e-mail integration, and Aesir DXP - Digital Experience Platform.&nbsp;</p>
<p>When looking at just the social media management feature, regardless of your organization’s size, AesirX DMA comes out as better value than each comparable Hootsuite plan, i.e. you get more social media channels, more users, and more accounts.</p>
<p><strong>Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).</strong></p>
<p><strong><a href="https://dma.aesirx.io" target="_self">Visit AesirX DMA</a> for more information.</strong></p>
<p><strong>DOWNLOAD AesirX DMA for FREE via <a href="https://github.com/aesirxio/dma-app" target="_self">GitHub</a></strong>.</p>

AesirX DMA Vs. Hootsuite Compared: Which is Better?

AesirX DMA v Hootsuite. AesirX DMA platform is more cost effective (with free social media management) and has better functionality. 

AesirX DMA Vs Hootsuite Compared: Which is Better?

<p><span style="color: #808080; font-size: 14pt;" mce-data-marked="1"><strong>We compare AesirX DMA with HubSpot and Marketo - the most popular Digital Marketing Automation (DMA) Tools &amp; Platforms.</strong></span></p>
<p>When it comes to digital marketing automation tools, choosing between digital marketing automation (DMA) platforms and software requires a lot more subtlety and nuance than just buying the first all-in-one tool that pops into your head. With that in mind, <a href="https://dma.aesirx.io/#features" target="_blank" rel="noopener">choosing the right DMA software for your team</a> often comes down to understanding your needs and comparing what’s on offer.</p>
<h2>When to get DMA</h2>
<p><a href="https://dma.aesirx.io/" target="_blank" rel="noopener">DMA (Digital Marketing Automation) software</a> is used to automate time-consuming marketing tasks including social media posts, ad campaigns, and email marketing.</p>
<p>Most organizations today purchase a DMA tool without first considering if they truly require it. Marketing automation may appear to be a logical step toward growing your marketing operation, but you must first have a proper marketing operation and plan.</p>
<p>As a general rule, if you answer ‘Yes’ to two or more of these statements, then it’s time to get a DMA platform:</p>
<ul>
<li aria-level="1">Your marketing team consists of at least one person whose sole role is marketing.</li>
<li aria-level="1">You use at least one marketing channel and it works well for you.</li>
<li aria-level="1">All of your marketing activities are guided by a clear strategy.</li>
<li aria-level="1">Your marketing team is cash-rich but time-poor.</li>
<li aria-level="1">You have begun a growth marketing plan.</li>
</ul>
<p>Next, analyze where your demands and use case resides (for example, you need an all-in-one tool, a social media tool, email marketing automation, etc.) and then identify your use case for a DMA platform, and start comparing.&nbsp;</p>
<h2>AesirX DMA</h2>
<p>Pricing:&nbsp;</p>
<ul>
<li aria-level="1">‘Community’ $0&nbsp;</li>
<li aria-level="1">‘Starter’ $49&nbsp;</li>
<li aria-level="1">‘Team’ $99&nbsp;</li>
<li aria-level="1">‘Growth’ $249</li>
<li aria-level="1">‘Enterprise’ $1,000</li>
</ul>
<p>AesirX DMA is an all-in-one tool that fully connects and integrates the marketing department with any other integrative channel. Its connected marketing automation modules include web, social media, DXP (digital experience platform), email, publishing channels (such as Medium and Tumblr), e-commerce channels, advertising channels, and all without having to pay more for additional software - i.e. each package is inclusive of different tools depending on your business needs.</p>
<p>What’s incredible about <a href="https://dma.aesirx.io/channels" target="_blank" rel="noopener">AesirX DMA is you get social media automation for free - currently 9 channels</a> (Facebook, Instagram, LinkedIn, Twitter, YouTube, Zalo, Discord, Telegram, FB Groups) with unlimited profiles. Usually, free platforms come with extremely basic functionality such as only a few channels.</p>
<p><em>&nbsp;<img src="images/Blog_3_img_2.png" alt="Blog_3_img_2.png" width="942" height="886" />AesirX DMA features and pricing</em></p>
<p>Users can also choose to upgrade or add on any chosen custom channels, like your work’s Intranet, CRM (customer relationship management), ERP (Enterprise resource planning), Apps, or API (application programming interface software intermediary that allows two applications to talk to each other).</p>
<p>So, while AesirX DMA is well-designed and perfect for enterprise-level organizations, it’s also great for anyone who wants to automate social media marketing, even single users.</p>
<h2>HubSpot</h2>
<p>Pricing:&nbsp;</p>
<ul>
<li aria-level="1">‘Starter’ $45</li>
<li aria-level="1">‘Professional’ $800</li>
<li aria-level="1">‘Enterprise’ $3,200</li>
</ul>
<p>HubSpot is a cloud-based SaaS (Software as a Service) CRM (customer relationship management) software tool offering ‘Marketing Hub’ as their DMA marketing product. It focuses on inbound marketing by including a certain amount of marketing contacts per plan.</p>
<p>Users can upgrade to different marketing packages and also add on other software integrations such as Sales Hub, Service Hub, CMS Hub, and Operations Hub at an extra cost.</p>
<p><em><img src="images/Blog_3_img_3.png" alt="Blog_3_img_3.png" width="942" height="407" />Marketing Hub’s 3 packages</em></p>
<p>Hubspot offers a little of everything, but it doesn’t do one thing at a deep level. There are some free tools with limited features which is a good way to explore the platform and see if it suits your business needs, however, upgrading and adding on extras can get costly.</p>
<h2>Marketo</h2>
<h3>Pricing:</h3>
<h4>Starts from $895 with 4 plans to choose from (‘Select’, ‘Prime’, ‘Ultimate’, ‘Enterprise’)</h4>
<p>Marketo Engage (by Adobe) is a cloud-based marketing automation tool that helps businesses manage and track their client connections. Marketo’s marketing automation system is broken down into different modules covering:- lead nurturing, email marketing, consumer marketing, customer base marketing, and mobile marketing.</p>
<p>These modules can be purchased individually, bundled, or purchased together in an integrated platform. Marketo does not include specific pricing information publicly (other sources report Marketo costs from around $895 per month) and doesn’t offer a free version, which is frustrating when trying to make a comparison. They primarily make marketing automation tools for enterprise and B2B clients which is reflected in their heavy pricing which is primarily based on the number of contacts in a marketing database, not usage.&nbsp;&nbsp;</p>
<p><em><img src="images/Blog_3_img_4.png" alt="Blog_3_img_4.png" width="942" height="574" />Marketo’s ‘packaging’</em></p>
<h2>DMA Comparison Table</h2>
<p><img src="images/Blog_3_img_1.png" alt="Blog_3_img_1.png" width="942" height="1296" /></p>
<h2>Conclusion</h2>
<p>There’s no denying that all three tools are powerful and have different functionality. If you’re looking to grow a business and bring more visitors to your site using any kind of social media marketing, then you will be better served by AesirX DMA. All three are good for enterprise-level organizations with AesirX DMA being the most cost effective, but for smaller firms, try AesirX DMA or HubSpot’s free or basic package to start with then&nbsp;&nbsp;</p>
<p>decide which extras your organization needs, and how much you’re willing to pay for them - compared to other companies, you get a lot more for your money with AesirX DMA.&nbsp;</p>
<p><strong><a href="https://dma.aesirx.io/auth/register" target="_blank" rel="noopener">Sign up for FREE</a> Social Media Digital Marketing Automation now! (No card details required).</strong></p>
<p><strong><a href="https://dma.aesirx.io" target="_blank" rel="noopener">Visit AesirX DMA</a> for more information.</strong></p>
<p><strong>DOWNLOAD AesirX DMA for FREE via <a href="https://github.com/aesirxio/dma-app" target="_blank" rel="noopener">GitHub</a></strong>.</p>

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