AesirX DMA Vs Hootsuite Compared: Which is Better?

AesirX DMA is a powerful marketing automation tool that offers an incredible amount of services. It provides free social media automation which we wanted to compare with one of the current market leaders in social media management tools, Hootsuite. The results will surprise you.

Summary of AesirX DMA and Hootsuite

AesirX DMA is a Free Open Source (FOSS) PWA-powered Digital Marketing Automation as a Service (DMAaaS) platform. 

FOSS means the source code can be edited, modified, or reused by users and programmers, allowing developers to improve program functioning by altering it. The term "free" denotes that the program is not subject to copyright restrictions. 

PWA stands for Progressive Web Application, commonly known as a progressive web app, which is a type of web app that can operate both as a web page and mobile app on any device. 

DMA (Digital Marketing Automation) software is used to automate repetitive marketing processes such as social media posting, email marketing, and ad campaigns.

Hootsuite is a social media management platform - a scalable tool that allows businesses to manage multiple social media accounts across departments and devices. Like a DMA platform, but focussed only on social media. 

AesirX DMA

AesirX DMA is the new Digital Marketing Automation platform on the block. It forms part of the Aesir Solutions Series which was borne out of Aesir DXP - context marketing and omnichannel commerce platform, first developed in 2012. 

The DMA platform fully connects and integrates the marketing department into web, e-commerce, mail, social media, and any other integrative channel, designed to help organizations save time and be more efficient with any digital marketing, not just social media. 

AesirX DMA Features

1. 5 plans

• Community $0 (1 user, unlimited accounts)

• Starter $49 (5 users, unlimited accounts)

• Team $99 (10 users, unlimited accounts)

• Growth $249 (25 users, unlimited accounts)

• Enterprise $1,000 (+ Custom) (100 users, unlimited accounts)

2. 9 social networks are covered

Facebook, Instagram, LinkedIn, Twitter, YouTube, Zalo, Discord, Telegram, and FB Groups.

3. You can schedule an unlimited number of posts (with 100, 250, 500, 1000, and 5000 delivered posts per day in relation to each plan).

4. Free unlimited open-source social media channels.

5. All plans are self-managed and self-hosted, except for the ‘Enterprise’ plan which is fully managed.

6. In addition to the social media channels, you get the following with AesirX DMA (plan depending)

• Advertising Channels [Facebook Ads, Google Ads]
• Publishing [Tumblr, Medium]
• CMS - Content Management System Channels [WordPress, Joomla, Drupal]
• DXP - Digital Experience Platform [Aesir 1st Party DXP]
• E-Mail Channels [Mailchimp]
• E-Commerce Channels [Shopify, Aesir Ecommerce, redSHOP E-commerce]
• Custom Channels [e.g. Intranet, ERP, CRM, Apps, API].

AesirX DMA Strengths

1. The free ‘Community’ plan offers more (and has less restrictions) than any other free social media plan on the market, and in many cases, offers more than other providers’ basic pay-for plan.
2. There are 21+ channels (including social media, mail, CMS, DXP, e-commerce, and Ads).
3. AesirX DMA is fully customizable to any channel. 
4. Fully GDPR compliant as well as Safe Harbour Data Storage options. Digital asset storage limits included in each plan are 100MB, 1GB, 5GB, 10GB, and 100GB respectively. 
5. The ‘Starter’, ‘Team’ and ‘Growth’ plans have 24/7 support via a ticket system (and the ‘Enterprise plan does not need this as it’s fully managed).

AesirX DMA features and pricing

Hootsuite

Ryan Holmes founded Hootsuite in 2008 as a social media management platform. The dashboard-style user interface was created to manage social media accounts and assign tasks to colleagues across numerous platforms, all from one interface.

Hootsuite Features

1. 4 plans

• Professional $49 (1 user, 10 social accounts)
• Team $129 (3 users, 20 social accounts)
• Business $739 (5 users, 35 social accounts)
• Enterprise $Custom (5+ users, 50+ social accounts)

2. 6 social networks are covered - Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest.

3. You can schedule unlimited posts (there is no available data that mentions daily delivered limits).

4. The ‘Enterprise’ plan provides a quarterly business review, 24/7 priority support, report on team performance, and Ad spend.

Hootsuite Strengths

1. The ‘Enterprise’ plan provides custom solutions.

2. The ‘Business’ and ‘Enterprise’ plans offer 24/7 support.

3. GDPR compliant.

Hootsuite’s features and pricing

Hootsuite Vs. AesirX DMA Comparison Table

When you look at each plan side by side, it’s obvious how much more you get with AesirX DMA.

 

Summary

The main differences between AesirX DMA vs Hootsuite:

• AesirX DMA offers free Social Media automation services, Hootsuite plans start from $49 per month.
• AesirX DMA does much more than social media management which is the only service Hootsuite provides. 
• AesirX DMA is more cost-effective in comparison to Hootsuite.

AesirX DMA is powerful and has considerably more functionality than Hootsuite which is just a social media manager. If you want to do more than just post on social media, then AesirX DMA is the better option as you get a full Content Management System, e-mail integration, and Aesir DXP - Digital Experience Platform. 

When looking at just the social media management feature, regardless of your organization’s size, AesirX DMA comes out as better value than each comparable Hootsuite plan, i.e. you get more social media channels, more users, and more accounts.

Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).

Visit AesirX DMA for more information.

DOWNLOAD AesirX DMA for FREE via GitHub.