Free Website Privacy Check: Ensure Your Site's Compliant Now!

Jul 22, 202206 minute read

Why blockchain and GameFi projects can reach global audiences with AesirX DMA

blogdetail image
Why blockchain and GameFi projects can reach global audiences with AesirX DMA

The people of cryptocurrencies, like the decentralized blockchain itself, are distributed - united by a shared interest - yet scattered all over the world.

So, instead of gathering in a coffee shop to talk about life, the techno-libertarian group gathers online, using platforms such as Twitter, Medium, Telegram, and Discord.

AesirX DMA (digital marketing automation) open source solution brings all these channels together on one platform, making it perfectly suited for anyone interested in or working on blockchain and GameFi projects, and to connect with audiences globally.

What is AesirX DMA?

AesirX DMA is an Open Source marketing automation tool that saves you time when creating and publishing high-quality content marketing. You can use it to create, manage, deliver, and optimize all your content from one easy-to-use platform, which includes social media, ads, publishing, email, e-commerce, DXP, and CMS channels, plus any other integrative system you need to add, such as a work’s Intranet.

Connect with 9+ Social Media Channels

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Zalo
  • Discord - group-chatting platform originally built for gamers that has since become a general use platform for many kinds of communities.
  • Telegram - a cross-platform, cloud-based instant messaging service that also provides end-to-end encrypted video calling, sharing, and some other features.
  • FB Groups

Advertising Channels

  • Facebook Ads
  • Google Ads

Publishing Platforms 

  • Tumblr
  • Medium

E-Mail Channels

  • Mailchimp

E-Commerce Channels

  • Shopify
  • Aesir Ecommerce - a next generation digital platform that gives the ability to personalize the online user experience - individually and at scale.
  • redSHOP E-commerce - webshop extension, designed for use with Joomla! CMS is the leading e-commerce solution for creating an advanced & integrated bespoke webshop.

Digital Experience Platform (DXP)

  • Aesir 1st Party DXP - replaces your web, e-commerce, or media web-based application(s) with a 1st-party data Digital Experience Platform, delivering maximum results and increasing ROI.

Content Management System (CMS) Channels

  • WordPress
  • Joomla
  • Drupal

Of the many channels AesirX DMA includes, the rise of the Discord and Telegram communities means they might be one of the most important tools to leverage for blockchain and GameFi marketing and to launch projects globally. Many similarities exist between these two online subcultures, and both benefit from quick real-time communication with razor-sharp interaction and a clean user experience.

Blog_8_img_5.jpgTelegram & Discord are ideal platforms for GameFi and Blockchain

Telegram connects 200 million crypto users

Telegram, in particular, has won the hearts and minds of this globetrotting youth, and it is currently the single most popular messaging platform in the bitcoin world. Telegram has over 200 million users and has become the de facto tool for the crypto-community to interact.

As a messaging platform, Telegram combines features from Whatsapp, Twitter, and traditional discussion forums, making it popular among many different crypto communities. Telegram’s concept of end-to-end encryption naturally appeals to privacy-focused, authority-skeptic blockchain enthusiasts.

AesirX DMA includes Telegram (and Discord) within the social media channels which all come free (Facebook, Instagram, LinkedIn, Twitter, YouTube, Zalo, Discord, Telegram, FB Groups) within the ‘Community’ package.

Discord is great for budding NFT projects

Discord is a voice and chat program aimed towards the gaming community, making it ideal for blockchain and GameFi projects.

In recent years, Discord has gradually surpassed Telegram, and because Discord lets users debate diverse issues in distinct channels, budding NFT projects prefer to have their members on Discord.

Also, running a Discord server is an equally effective way to attract serious stakeholders when looking to engage quality prospects.

As mentioned above, Discord is included with AesirX DMA’s open source ‘Community’ package. In addition, the frontend customization (PWA) tool allows you to adjust front-end layouts and styles to get the desired look & feel you want.

Blog_8_img_4.jpgMedium and Twitter have massive global audiences

Medium has a massive worldwide reach

Medium is a social journalism or blogging platform that has somewhere between 85 and 100 million monthly active users, demonstrating its massive worldwide audience and potential reach of content.

The platform is popular amongst the blockchain and GameFi communities who can write press releases and any style of blog to share information on projects.

AesirX DMA includes Medium within the publishing channels category which is included in the ‘Starter’ package and up.

Gain hundreds of thousands of Twitter followers

Twitter is one of the best places to acquire information. Users can locate almost anything on the platform thanks to over a billion search queries. This is one of the primary reasons that metaverse and crypto aficionados, as well as business leaders, utilize Twitter to share information. Axie Infinity, a prominent name in metaverse cryptocurrency, has hundreds of thousands of Twitter followers. This obviously shows that individuals rely extensively on the platform to obtain useful information.

Following projects and influencers, and searching for specific terms, hashtags, and mentions related to metaverse on Twitter is a great way to get connected and link into the blockchain and GameFi global communities.

AesirX DMA lets you automate all your blockchain and GameFi marketing posts to Twitter for free.

Blog_8_img_3.jpgInsta and MailChimp can build hype and help to grow your community

Instagram can build international hype

In an age where new NFT collections are launched on a daily basis, it is critical to advertise and develop buzz for any collection.

Instagram is a social media site for sharing digital art and images, making it ideal for showcasing NFT collections. Some of the world's top artists utilize Instagram to build global hype and garner more eyes on their future releases.

Instagram is included on AesirX DMA for free.

Grow your own community with MailChimp

With 4.14 bn email users worldwide, email marketing can be lucrative if done right. MailChimp is an email marketing platform that can connect to your social media accounts like Facebook, Instagram, and Twitter and automatically add your followers as contacts in a Mailchimp audience (a collection of contacts) so you can more easily create targeted email campaigns.

Get email category channels, including MailChimp on AesirX DMA’s ‘Starter’ package for just $49 per month. That includes all 9+ social media channels, unlimited profiles/channel category, unlimited calendar/scheduling, unlimited projects, and unlimited campaigns, plus frontend customization (PWA) and DXP and CMS channels.

Blog_8_img_2.jpgAesirX DMA lets you run Google Ads so that GameFi projects can gain more traction

Paid Advertising will boost your project globally

For blockchain and GameFi projects, a mixture of paid and organic promotions is generally the preferred choice.

Paid advertising will trump organic visibility in the majority of situations due to the general public's lack of understanding of GameFi, and because an organic presence on social media networks demands a steady supply of good material that is both interesting and educational, which is often unsustainable.

AesirX DMA lets you run Facebook Ads and Google Ads so that GameFi projects can gain much more traction and gain global visibility in a much more efficient manner.

Build a website or landing page using a CMS

Customer perception of your business depends on your entire online image. As the main online channel, a professional website for your businesses is key - it needs to be fully functional and user-friendly.

Any legitimate blockchain or GameFi project needs a mobile-friendly website and/or landing page to provide information, help build trust, generate value, and show how passionate the creators are.

AesirX DMA includes three of the most popular CMSs (content management system) WordPress, Joomla, and Drupal (‘Starter’ package +), so it’s easy to build and maintain a website or landing page that’s fit for any global audience.

Get AesirX DMA and connect to a global audience

Blog_8_img_1.pngReach global audiences with AesirX DMA

Whether you're an NFT newcomer interested in getting a taste of play-to-earn blockchain games, or a seasoned developer making an income from crypto tokens, now is the perfect time to connect all channels with AesirX DMA.

Sign up for FREE Social Media Digital Marketing Automation now! (No card details required).

Visit AesirX DMA for more information.

DOWNLOAD AesirX DMA for FREE via GitHub.

Enjoyed this read? Share the blog!